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WINNER
GOLD
Capri Sun had lost its cool with kids 6-12 and faced a price increase, so Kraft tasked marketing communications with improving the perceived value of the brand. Rooted in kids'...
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BRONZE
In a declining, saturated and competitive market, Green Mountain Coffee made significant gain by increasing consumer loyalty. The insight - that consumers unconsciously associate coffee with the need to gain...
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SILVER
With Pepsi significantly losing its fizz the past few years, our task was to infuse it with renewed cultural meaning. By unearthing an unknown truth about Pepsi and an often...
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ARCHIVE LISTING
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