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WINNER
SILVER
We'd done a great job educating Hispanics about the benefits of milk, but that was making it hard to keep their attention with the same old messages. We had to...
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BRONZE
V8, the original healthy beverage, had become old boring news in an aggressively innovative category where even traditional juices were touting powerful functional claims. Based on the insight that numbers...
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BRONZE
In 2008, Gatorade launched G2, a low-calorie version of Gatorade. G2 first announced itself as an "Off-Field Lifestyle" beverage for leisure drinking occasions. But this positioning wasn't resonating and older...
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