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WINNER
SILVER
In late 2007, Kellogg's Pop-Tarts dollar sales dipped after 12 months of attack in Pillsbury Toaster Strudel's campaign. To regain and maintain its position, the brand had to strategically defend...
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BRONZE
With almost a decade's sales decline, Corn Pops wasn't popping in the minds of tweens anymore. The brand needed to overcome the misperception that Corn Pops taste like corn and...
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ARCHIVE LISTING
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