When we asked industry leaders what winning an Effie means, they said…
“Winning an Effie shows that your work is actually working.”
Lars Bastholm, Co-Chief Creative Officer, AKQA
“Winning an Effie is validation. It means creativity, art and design can be applied to commercial pursuits to engage and inspire people in a world of overwhelming choice.”
Eric Block, Principal and Managing Partner, Duffy & Partners
“Winning an Effie puts to rest the conventional belief that creative shops are just out to waste a clients money.”
John Butler, Executive Creative Director, Butler, Shine, Stern & Partners
“Winning an Effie shows the world that creativity and extraordinary results aren’t mutually exclusive. You need the former if you hope to get the latter”.
Andrew Delbridge, Partner, Chief Strategy Officer, McKinney
“Winning an EFFIE means you are focused on the right goal. Effectiveness. Great advertising is for your client not yourself.”
Karl Heiselman, CEO, Wolff Olins
“For TracyLocke, winning an Effie for our 7eleven Simpsons work went way beyond recognition of good, creative work that drove results. It was an endorsement and acknowledgment that truly integrated campaigns and non-traditional marketing are getting the attention of formerly advertising-centric award shows.”
Beth Ann Kaminkow, President, Chief Talent Officer, TracyLocke
“For the best talent out there, winning an Effie is a rite of passage.”
Simon Law, Head of Planning, TBWA\London
"Winning an Effie is not just about “peer recognition.” It’s about “market and business re-ignition” and “creating brand magnetism” as well. That’s what winning an effie is all about.“
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“Winning an Effie is visible proof that partnership between Client and Agency is paramount. It’s hard to achieve that level of partnership, which is why an Effie is so hard to win.”
John Osborn, President and CEO, BBDO New York
“Winning an Effie means something real.”
Ben Palmer, CEO, The Barbarian Group
“Winning an Effie is living proof that big ideas make the cash register ring.”
Rick Roth, Global CEO, OgilvyAction
“Winning an Effie…..means more than any other award.”
Matt Seiler, CEO, Universal McCann
“Winning an Effie is one of the most significant endorsements of how and where we like to think – that important space where creative thinking meets defined business criteria to deliver genuine, meaningful results.”
Johnny Vulkan, Partner, Anomaly