Awarding Ideas That Work - Worldwide.
From Chile to France to China, learn more about Effie programs worldwide.
OVERVIEW
The Effie program’s mission to educate, recognize and pay tribute to the most effective marketing communications practices is global. Worldwide, there are 40 national Effie Awards programs, 3 regional programs (the Asia Pacific Effies, Euro Effies and Middle East North Africa Effies), the Global Effie Awards and Effie conferences and case study presentations.
Interested in becoming an Effie organizer? Effie Worldwide is always willing to discuss establishing new Effie programs.
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GLOBAL EFFIE: CASE STUDY
EARTH HOUR, WWF &
Leo Burnett, Sydney
The global objective for Earth Hour was: how to get individuals to actually do something about global warming without using fear?
The answer: Ask everyone regardless of age, race, religion or social standing a simple act. To turn off their lights for 1 hour, as a symbolic stand against global warming.
The result: in 2009 hundreds of millions of people, in 88 countries, in over 4000 cities turned off their lights and paused for one hour - Earth Hour. It has become one of the largest environmental movements in history.
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EURO EFFIE GRAND:
CASE STUDY
Halo3 & McCann Erickson London
Halo3 is the third game in the Xbox exclusive franchise. Every Halo launch had been a big event amongst its core followers (the ‘Halo Nation’) but they wanted to break out of the gamer audience and introduce Halo to the wider cultural space. The ‘Believe’ integrated campaign employed
creative across numerous media platforms to tell this epic story and bring it to the attention of a
broader audience.
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MENA EFFIE
In 2009 the GEMAS joined up with Effie Worldwide to launch the first GEMAS Effie Mena Awards. The Gemas Effie Mena Awards were launched to recognise, educate and encourage effectiveness among the marketing communications industry across the Middle East.
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EURO EFFIE AWARDS
Introduced more than a decade ago, the EACA Euro Effies were the first pan-European advertising awards to be judged on the basis of effectiveness.
They reward not just traditional advertising disciplines, but campaigns which have achieved success through proven, effective commercial communications in two or more European markets.
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