REGIONAL PROGRAMS
Asia Pacific Effie
Building on the success of country-level programs in China, Hong Kong, India, New Zealand and Singapore, the Asia-Pacific Effie launched in 2008, by the Institute of Advertising Singapore (IAS), to allow effective national campaigns from the entire Asia-Pacific region to compete head-to-head. Campaigns entering this competition are not required to be transborder.
Coming Soon
Middle East North Africa Effie
Euro Effie
Introduced more than a decade ago, the EACA Euro Effies were the first pan-European advertising awards to be judged on the basis of effectiveness. They reward not just traditional advertising disciplines, but campaigns which have achieved success through proven, effective commercial communications in two or more European markets.