Effie is excited to collaborate with Amazon for the 2025 Effie Collegiate program. Modeled after the prestigious Effie Awards, this program engages marketing students across the U.S. to research, develop, and present comprehensive marketing plans that address real-world business challenges.

For the upcoming 2025 Spring semester, students will have the unique opportunity to work with Amazon and Effie to develop an integrated, multi-channel marketing campaign targeted at Gen Z that effectively demonstrates how Prime brings unmatched value to everyday life.

Participants have the opportunity to apply their academic knowledge to real-world challenges, gaining invaluable, hands-on marketing experience, with finalist teams also getting the chance to network with industry leaders from Amazon and elsewhere. Professors benefit as well, with access to award-winning case studies, insights into industry trends, and supplementary resources to enhance their curriculum.

The competition is open to students enrolled full-time or part-time at accredited U.S. colleges, universities, or educational institutions, including undergraduate, graduate, portfolio, and online programs.

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