Step 3

Submit Your Entry

 Entries will be submitted in the entry portal, which will open January 2019.


Step 2

Download Entry Materials

Download materials below.

Step 1

Review Entry Rules & Requirements

Use the entry materials as a guide to  the competiton's rules and regulations.  If you meet the eligibility requirments, request the 2019 Subaru Brand Challenge client brief.
All entries will be submitted in the Entry Portal, which will open in January.

  • Client Brief:  To develop a solution to the brand's marketing challenge, you must thoroughly review and address the client brief within the context of the Effie Collegiate entry form.

    Read and sign this non-disclosure agreement to receive the client brief.
  • Written Entry Form: Entrants must respond to questions outlined in the entry form. Entrants are required to provide at least two primary research sources. All data, claims, & facts included anywhere in the entry form must be from a verifiable source.  
  • Creative Examples:  Entrants must provide a creative reel (max 4 mins) showcasing the creative that brought the big idea to life.  Creative/communication elements must directly relate to strategic objectives. Participants may not use work (music/videos/images) that they do not own the rights to. Stock/Free images & music are permissible. 
Qualifying entries will be judged by experienced marketing and advertising professionals, of various disciplines, hand-picked from around the country. 
All elements of an entry – strategic brief and creative elements – are judged.  After each entry is reviewed, the judges engage in a brief discussion before finalizing their scores. Scoring is done anonymously and confidentially.  During the process judges also individually recommend entries they consider finalist worthy (“finalist flags”).  As each |edback is later provided to qualifying entrants.

Judges will evaluate how effectively the work addresses the following:
Challenge, Context  & Objectives
(Entry Form – Question 1. a-c)……………………………25%
Insights & Idea
(Entry Form - Question 2. a-b)…....……………………….25%
(Entry Form – Question 3. a-b)…………………………… 25%
Measurement Methodology
(Entry Form - section 4. a-c)……………………………….25% 

Judges review and score entries independently via the online portal.  Online judging serves as a preliminary review for the group judging sessions.

Based on the scores received during the preliminary round, select entries will advance to the qualifying round.  At this stage, judges review the work in a group setting, but still score independently.  After each entry is reviewed, the judges engage in a brief discussion before finalizing their scores.

Based on the results of the online and group judging sessions, Effie Collegiate will recommend entries to Subaru for review. Subaru will evaluate five to ten semi-finalists submissions to determine finalists.

From the pool of semi-finalists, at least two teams will be selected as finalists.  Finalists are invited to present their ideas in-person to the sponsor. Travel and lodging expenses will be covered for finalists by the sponsor.
Selected Finalists will have the opportunity to pitch their ideas to the sponsor.
Additionally, the sponsor will generously award the following monetary prizes per team:

1st Place:                           $ 3,000
Runner Up:                        $ 2,000
Honorable Mention           $ 500   

NOTE:  Up to three Honorable Mentions are awarded at the sole discretion of the brand.
The Entry Guide contains full details on entering the Effie Collegiate competition including the written entry form & creative requirements.
PDF 2019_Entry_Guide
This document can be used as a guide when crafting your submission, allowing for easy collaboration with team members. However, your answers to the questions on this Entry Form must be copied into the Entry Portal, which will be available in January 2019.
DOCX 2019_Entry_Form
Before obtaining the client brief, you must provide Effie Collegiate with a signed Non-Disclosure Agreement. 

Download the Non-Disclosure as a PDF, or DocuSign it here.
PDF 2019_Non-Disclosure_Agreement
Each team member must sign this Release & Waiver of Liability form.
PDF 2019_Release_Waiver_of_Liability
For questions about the Effie Collegiate competition, email