Step 3

Submit Your Entry

The online entry portal is now closed for the 2017 competition.

 

Step 2

Download Entry Materials

2017 entry materials available here.

Step 1

Things to know before entering.

ELIGIBILITY
Students currently enrolled full/part-time, at an accredited educational institution with at least junior standing are eligible to participate. The IBM® Brand Challenge is a regional competition, open to students in the US and Canada. The Pace Brand Challenge is a national competition, open to students in the US.  Additionally-

-   Participants enrolled in portfolio programs (e.g., Miami Ad School, Art Institutes, etc.).
-   Graduate/Masters students.
-   International students who have a valid student visa. 

TEAM COMPOSITION
Entries may be submitted by a group ("team") of two to four individuals. Teams may not exceed four persons.  Team members are not required to attend the same school.  All concepts must be the work of the students, but participants are encouraged to seek the advice and guidance of professors/instructors/faculty advisors.   

 
NON-DISCLOSURE AGREEMENT (NDA)
All participants must sign the non-disclosure agreement before receiving the client brief for either challenge. You may request the client brief for either challenge by emailing collegiate@effie.org.

ENTRY FORM
Participants are required to complete an entry form.  Primary research and testing through focus groups, interviews, ethnographies, or observation is strongly encouraged.  Entrants are required to provide one primary research source. All data, claims, & facts included anywhere in the entry form must be from a verifiable source.  

CREATIVE REEL (4 mins. max)
Participants must sumbit a creative compilation showcasing the creative that brought the big idea to life.  Creative/communication elements must directly relate to strategic objectives.   

Participants may not use work (music/videos/images) that they do not own the rights to. Stock/Free images & music are permissible. 
Qualifying entries will be judged by experienced marketing and advertising professionals, of various disciplines, hand-picked from around the country. 
All elements of an entry – strategic brief and creative elements – are judged.  After each entry is reviewed, the judges engage in a brief discussion before finalizing their scores. Scoring is done anonymously and confidentially.   During the process judges also individually recommend entries they consider finalist worthy (“finalist flags”).  As each entry is reviewed, judges provide written constructive feedback.  This feedback is later provided to qualifying entrants.

SCORING BREAKDOWN
Judges will evaluate how effectively the work addresses the following:
 
Challenge, Context  & Objectives
(Entry Form – Question 1. a-c)……………………………25%
Insights & Idea
(Entry Form - Question 2. a-b)…....……………………….25%
Execution 
(Entry Form – Question 3. a-b)…………………………… 25%
Measurement Methodology
(Entry Form - section 4. a-c)……………………………….25% 

ONLINE JUDGING - PRELIMINARY ROUND
Judges review and score entries independently via the online portal.  Online judging serves as a preliminary review for the group judging sessions.

GROUP JUDGING - QUALIFYING ROUND
Based on the scores received during the preliminary round, select entries will advance to the qualifying round.  At this stage, judges review the work in a group setting, but still score independently.  After each entry is reviewed, the judges engage in a brief discussion before finalizing their scores.

SEMI-FINALIST - FINAL ROUND
Based on the results of the online and group judging sessions, Collegiate Effie will recommend entries to each brand team for review. Each brand team will evaluate five to ten semi-finalist submissions to determine finalists.

FINALISTS
From the pool of semi-finalists, at least two teams will be selected as finalists.  Finalists are invited to present their ideas in-person to the brand team.  Travel and lodging expenses will be covered for finalists by the brand.
Participating in the Collegiate Effie competition is an opportunity to create comprehensive marketing plans for real-world marketers. Selected Finalists will have the opportunity to pitch their ideas to the respective brand teams.

Additionally, the client will generously award the following monetary prizes per team:

1st Place:                           $ 3,000
Runner Up:                        $ 2,000
Honorable Mention         $ 500   
 

NOTE:  Up to three Honorable Mentions are awarded at the sole discretion of each brand.
ITEM
DETAIL
FORMAT
DOWNLOAD
ENTRY GUIDE
IBM®
Brand Challenge


The entry guide provides background information and an overview of competition rules. 
PDF 2017_CEA_EntryGuide_IBM
ENTRY FORM
IBM®
Brand Challenge


REQUIRED: All participants must complete this form.

In order to properly address the challenge, you will need to review the IBM® Brand Challenge - Client Brief.
DOCX 2017_CEA_EntryForm_IBM
NON-DISCLOSURE AGREEMENT
IBM®
Brand Challenge


REQUIRED: Entrants and professors must read and sign this NDA.

Download the NDA from this page, or sign the non-disclosure agreement here>
PDF 2017_CEA_NDA_IBM_Participant
RELEASE & WAIVER OF LIABILITY
IBM®
Brand Challenge


All participants must review and sign this document. 

 
PDF 2017_CEA_Release_Waiver_IBM
ENTRY GUIDE
Pace
Brand Challenge


The entry guide provides background information and an overview of competition rules. 

 
PDF 2017_CEA_EntryGuide_Pace_final
ENTRY FORM
Pace
Brand Challenge


REQUIRED: All entrants must complete this form.

In order to properly address the challenge, you will need to review the Pace® Brand Challenge - Client Brief.

DOCX 2017_CEA_EntryForm_Pace
NON-DISCLOSURE AGREEMENT
Pace
Brand Challenge


REQUIRED: Entrants and professors must read and sign a non-disclosure.

Download the NDA from this page, or sign the non-disclosure agreement here>
PDF 2017_CEA_NDA_Pace_Participant
RELEASE & WAIVER OF LIABILITY
Pace
Brand Challenge

All entrants must read and sign this legal document. 
PDF 2017_CEA_Release_Waiver_Campbell's

Details on the 2019 Collegiate Effie Awards competition will be available towards the end of 2018