Effie Worldwide

Shopper Marketing

Effie Worldwide, in partnership with the Path to Purchase Institute, is pleased to award the most effective integrated campaigns designed to engage the shopper and guide his or her purchase process.

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    Check out this year's Call for Entries campaign, courtesy of Bailey Lauerman

  • Original

    Check out this year's Call for Entries campaign, courtesy of Bailey Lauerman

  • Original

    Check out this year's Call for Entries campaign, courtesy of Bailey Lauerman

  • Original

    Check out this year's Call for Entries campaign, courtesy of Bailey Lauerman

  • Original

    Check out this year's Call for Entries campaign, courtesy of Bailey Lauerman

  • Original

    Check out this year's Call for Entries campaign, courtesy of Bailey Lauerman

2018 Call For Entries Has Closed


Thanks to all of this year's entrants!  The 2018 Call for Entries period has ended and preparations for Round One judging are underway.

Both First Round and Final Round judging will occur in Winter 2017/2018 and winners will be celebrated at the Path to Purchase Institute's Shopper Marketing Summit in March 2018.

Questions?  Please write to us at naentries@effie.org.

5 Tips from Past Winners


We’ve gathered some insight from seasoned Effie winners and shared tips to help entrants craft effective case studies.

Read more >
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Questions?  Contact Steph Jones at steph@effie.org / 212-849-2755.
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