All shopper marketing efforts that ran in the United States between September 1, 2017 and August 31, 2018* are eligible to enter.
Any and all marketing efforts, whether full campaigns or targeted contributing efforts within a campaign, are eligible to enter the competition. You may submit any one or any multiple combination of mediums - any examples of work that demonstrate how you tackled your objectives. You must detail the "why" behind the strategy and provide proof that your work achieved significant results.
Shopper Marketing efforts that ran between 9/1/17 and 8/31/18* in the United States are eligible to enter the 2019 Shopper Marketing Effies. (Canadian efforts should see Effie Canada.)
The work and results being evaluated by the judges must fall within this eligibility period. It is fine for work to begin before or continue running after the eligibility period, but the results being evaluated by judges must be from 9/1/17-8/31/18*.
Do not include results after the end of the eligibility period; this will result in disqualification*.
*If your effort LAUNCHED August 12-31, 2017 or CONCLUDED September 1-23, 2018, you may include data and creative work from those time periods.
*The Seasonal/Event category follows an extended eligibility period: September 1, 2017 - September 30, 2018. Do not include results after 9/30/18 for entries into this category.
DEADLINES & FEES
All deadlines are closed for this year's competition, except those entering the Seasonal/Event category with Results from September 2018. If you are still interested in entering the 2019 Shopper Marketing Effies (U.S.) competition, please email firstname.lastname@example.org.
Entries for non-profit organizations will receive a 50% discount on entry fees. This discount is automatically applied when you select that you are entering work for a non-profit brand.
If you are including results from September 2018 in your entry for this category, you are eligible for a later deadline schedule, running through December 11, 2018. An Effie team member will set you up with an amended deadline schedule once your submission has been created in the online entry area. Submissions not including results from September 2018 will follow the standard entry schedule.
NEW ENTRANT DISCOUNT
If your company has not submitted work in the 2016, 2017, or 2018 competitions (Effie US or Shopper Marketing) as the lead/entering company, you are eligible for a $200 discount on all entries you submit. New Entrant Discount requests should be made prior to submitting your entry. New Entrant Discounts cannot be requested after December 14, 2018.
You may apply for this discount once the 2019 Entry Portal opens for entries. To obtain the New Entrant Discount Promo Code, please email your agency name & location, along with entry ID#(s) to email@example.com with the subject line: NEW ENTRANT DISCOUNT.
Insight Guides provide feedback from the judges who scored your submission. When purchased at the time of entry, 2019 Insight Guides are provided a $100 discount.
Through November 8th: $250 per entry
Post-Entry Season: $350 per entry
It is possible to purchase Insight Guides for past entries. If you are interested, please email Shehzeen Saied at firstname.lastname@example.org.