COMPETITION CLOSED FOR ENTRIES
Effie Awards (U.S.)
ELIGIBILITY, DEADLINES & FEES
The 2018 competition is closed for entries.
Entry materials for the 2019 Shopper Marketing Effie Awards (U.S.) competition will be posted in September 2018. You may review the below information + the 2018 entry materials as a reference for Effie's requirements.
Dedicated materials for Effie Canada will be posted in September 2018 here.
For the 2019 competition, all shopper marketing efforts that ran in the United States between September 1, 2017 and August 31, 2018* are eligible to enter.
Deadlines & Fees for the 2019 competition will be posted in August 2018. Deadlines typically run throughout October.
Last year’s deadlines & fees are outlined below as a reference.
First Deadline: October 11, 2017 $ 975
Second Deadline: October 18, 2017 $ 1,425
Third Deadline: October 30, 2017 $ 2,195
Final Deadline: November 6, 2017 $ 2,595
EXTENSION: November 13, 2017 $2,895
Any and all shopper marketing efforts, whether full campaigns or targeted contributing efforts within a campaign, are eligible to enter the Shopper Marketing Effie Awards competition. Any single medium or combination of mediums can be entered. You must detail the “why” behind the strategy and provide proof that your work achieved significant results.
Shopper Marketing efforts that ran between 9/1/17 and 8/31/18* in the United States are eligible to enter the 2019 Shopper Marketing Effies. (Canadian efforts should see Effie Canada.)
The work and results being evaluated by the judges must fall within this eligibility period. It is fine for work to begin before or continue running after the eligibility period, but the results being evaluated by judges must be from 9/1/17-8/31/18*.
Do not include results after the end of the eligibility period; this will result in disqualification*.
*If your effort LAUNCHED August 15-31, 2017 or CONCLUDED September 1-15, 2018, you may include data and creative work from those time periods.
*The Seasonal/Event category follows an extended eligibility period: October 1, 2017 - September 30, 2018. Do not include results after 9/30/18 for entries into this category.
NEW ENTRANT DISCOUNT
If your company has not submitted work in the 2016, 2017, or 2018 competitions as the lead/entering company, you are eligible for a $200 discount on all entries you submit.
To apply this discount, you must obtain your Entry ID# via the Online Entry Portal.
Questions? Email Caitlin Sequira at firstname.lastname@example.org.
Purchasing an Insight Guide for your submission is the only way to receive direct feedback from the judges who evaluated your case and learn the strongest and weakest scoring sections based on judging scores.
If purchased at time of entry, the cost of the Insight Guide is $250. If purchased after judging begins, the price increases to $350/entry.
It is possible to purchase Insight Guides for past entries. If you are interested, please email Shehzeen Saied at email@example.com.
2019 Entry Materials will be posted in September 2018