2021 Effie UK Details
All marketing efforts that ran in the United Kingdom at any point between 1st January 2020 and 31st December 2020 are eligible to enter.
Any and all marketing cases are eligible to enter the competition. This might include any one or more of the following: communications (full campaigns or elements of), brand experience, packaging, a piece of technology, a product extension, a retail space (in-store or stand alone), a promotion or a media sponsorship or partnership. You may submit any one or any multiple combinations of mediums - any examples of work that demonstrate how you tackled your objectives. You must detail the "why" behind the strategy and provide proof that your work achieved significant results.
The work and results being evaluated by the judges must fall within this eligibility period. Elements of the work may have been introduced earlier and may have continued after the eligibility period, but your case must be based on data relative to the qualifying time from 1 January 2020 - 31 December 2020.
Do not include results after December 31, 2020; this will result in disqualification*.
*Sustained Success category efforts: At a minimum, entries in the Sustained Success category must include work and results that date back to 31st December 2017. Results must be provided for at least 3 years, starting with the first year being 2017, an interim year and the current competition year (2021). Refer to the category definition & entry form for further information.
*Seasonal Marketing category efforts: The eligibility period for this category runs from 1st November 2019 and 31st December 2020. Results need to be reported for this period.
ENTRY DEADLINES & FEES
7th May 2021 entry fee is £900
18th June 2021, entry fee £1,300
New Entrant Discount
If your company has not submitted work in any previous Effie UK competitions as the lead/entering company, your agency will be eligible for an additional £150 discount on all entries you submit.
To apply this discount, you must obtain your Entry ID# via the Online Entry Portal, prior to submitting your entry.
Please email your agency name & location to email@example.com with the subject line: New Entrant Discount
Contact us: firstname.lastname@example.org