2022 Effie UK Details
ELIGIBILITYAll marketing efforts that ran in the United Kingdom at any point between 1st July 2020 and 31st December 2021* are eligible to enter.
- Any and all marketing cases, whether full campaigns or specific activities within a campaign, are eligible to enter.
- Data and creative work presented must be isolated to the United Kingdom. The effort could have been created and ran in the UK only or be part of a larger-multi market effort where the UK was one of multiple markets. You must isolate what you did for the UK market, along with UK market results.
- Your work must have run during the eligibility period. Elements of the work may have been introduced earlier and may have continued after, however the information you submit for your entry must have taken place during the qualifying time period.
- The results that illustrate the effectiveness of your case can fall outside of the eligibility period, but must be tied directly to the marketing effort you have entered.
*Sustained Success category efforts have separate eligibility periods to those listed above. You’ll find more information in the category definition.
ENTRY DEADLINES & FEES
Deadlines & prices are as follows:
Early bird deadline & fee: 18th March 2022 - £900 per entry
Final deadline extension & fee: 13th May 2022 - £1,300 per entry
New Entrant Discount -
£150 Off Entry Fees
Eligibility: Entrants (lead agency/entering company) that have not submitted in the 2019-2021 UK competitions. Discounts cannot be applied until you have created an account in the Entry Portal. Once your account is active, please request the discount by emailing firstname.lastname@example.org with the subject line: EFFIE UK - NEW ENTRANT DISCOUNT.