All marketing efforts that ran in the United Kingdom between 1 January 2019 and 31 December 2019* are eligible to enter.
Any and all marketing cases are eligible to enter the competition. This might include any one or more of the following: communications (full campaigns or elemnts of), brand experience, packaging, a piece of technology, a product extension, a retail space (in-store or stand alone), a promotion or a media sponsorship or partnership. You may submit any one or any multiple combinations of mediums - any examples of work that demonstrate how you tackled your objectives. You must detail the "why" behind the strategy and provide proof that your work achieved significant results.
The work and results being evaluated by the judges must fall within this eligibility period. Elements of the work may have been introduced earlier and may have continued after the eligibility period, but your case must be based on data relative to the qualifying time from 1 January 2019 - 31 December 2019*.
Do not include results after December 31, 2019; this will result in disqualification*.
*Seasonal Marketing category follows an extended eligibility period: 1st November 2018 - 31st December 2019. Do not include results after 31/12/2019 for entries into this category.
*Grace Period: If your work LAUNCHED in December 2018 or CONCLUDED in January 2020, you may include creative examples & results from that time period to be reviewed by judges as part of the standard eligibility period. To be eligible for this grace period, your effort must have also run within the standard eligibility period (1/1/2019-31/12/2019).
ENTRY DEADLINES & FEES
ENTRY DEADLINES & FEES
Early Bird Deadline is 6th March 2020 - Submit and pay for your entry by our Early Bird deadline of 6th March 2020 in order to receive £500 discount off each entry.
Final Deadline is 24th April 2020 - If you need more time, you have until the 24th April 2020 to submit your entry. Entry fee for this deadline is £1,800 per entry.
NEW ENTRANT DISCOUNT
If your company has not submitted work in any previous Effie UK competitions as the lead/entering company, your agency will be eligible for a £150 discount on all entries you submit.
To apply this discount, you must obtain your Entry ID# via the Online Entry Portal, prior to submitting your entry.
To obtain the New Entrant Discount Promo Code, please email your agency name & location to firstname.lastname@example.org with the subject line: NEW ENTRANT DISCOUNT.