About Effie

Everything we do is designed to help marketers and their brands succeed. Our global effectiveness platform gives marketing practitioners the tools and training they need to do great work—from smart leadership to inspiring insights and the largest, most prestigious marketing effectiveness awards in the world.

Our Story

Marketing is creativity with an objective: to grow a business, sell a product, or change the perception of a brand. When marketing moves the needle toward a goal, that’s effectiveness. It’s measurable. It’s powerful. And we believe it should be celebrated. Effie inspires and celebrates work that works, setting the bar for marketing effectiveness worldwide.

Our Mission

Effie’s mission is to lead, inspire, and champion the practice and practitioners of marketing effectiveness globally.

Our Work

Effectiveness can (and should) be measured, taught, and rewarded. Effie does all three. Our offerings include Effie Academy, a suite of professional development programs and tools; Effie Awards, known by brands and agencies as the pre-eminent award in the industry; and Effie Insights, a forum for industry thought leadership, from our Case Library of thousands of effective case studies to the Effie Index, which ranks the most effective companies worldwide.

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Our History

We began in 1968 in New York City as an award to honor the most effective advertising. Today we are the benchmark of marketing effectiveness globally with 60 international partners, covering 129 markets.