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Welcome to
Effie Academy

Our programs come in many formats, from self-directed learning to on-site team bootcamps. But they serve a common purpose: to develop the tools and skills marketers need to be effective at every stage of their careers.

  • Award-winning Effie cases turn theory into practice
  • A global perspective of the latest learnings across 125 markets
  • Our network of industry leaders bring real-world experience to course work
  • Grounded in the Effie Framework, a simple, powerful tool to produce effective marketing

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Our Courses

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Effie Fundamentals

Profession: Brand Builder, Career Switcher, Development Professional, Freelancer, Marketing Professional
Topic: Best-in-Class Case Studies, Effectiveness Fundamentals, Flexible, Self-Guided Learning, Online Courses
Register
Duration: 4 Hours
Cost: $850 USD (Volume discounts available)
Who: Marketers with 0-7 years’ experience
Format: Online

Effie Bootcamp

Profession: Brand Builder, Business Owner, Career Switcher, Development Professional, Marketing Executive, Marketing Professional, Team Leader
Topic: Best-in-Class Case Studies, Building my Team’s Effectiveness, Hands-On Learning, Intensive Training, Real-World Examples, Strong Team Collaboration
Register
Duration: 10 weeks
Cost: $4,950
Who: Marketers with 3-7 years’ experience
Format: In-Person

Effie Playbook

Profession: Brand Builder, Business Owner, Career Switcher, CMO, Development Professional, Marketing Executive, Marketing Professional, Team Leader
Topic: Best-in-Class Case Studies, Building my Team’s Effectiveness, Intensive Training, Online Courses, Real-World Examples, Strong Team Collaboration
Register
Duration: 90-120 minute sessions
Cost: Varies
Who: Marketing teams of any size
Format: Virtual

Effie Collegiate

Profession: Full-Time Student
Topic: Hands-On Learning, Mentorship from Seasoned Marketers, Online Courses, Real-World Examples, Strong Team Collaboration
Register
Duration: One semester
Cost: Free to enter
Who: Those enrolled at an accredited US educational institution
Format: Online

10,000+ Cases That Worked

Our courses feature real-world marketing programs that have proven effective.

Explore the Case Library

Testimonials

The hands-on experience I gained from working with a client to create a fully integrated campaign helped prepare me for my current role as a marketing manager, where I work with clients every day.
Makenna Mottram
Marketing Solutions Manager, MB Branding Solutions; 2023 Effie Worldwide Collegiate Brand Challenge Finalist
Collegiate offers students the unique opportunity to craft a marketing campaign that truly resonates. It enables you to envision strategies and ideas that hold potential for real-world implementation.
Faith Nishimura
CSP Partner Marketing Specialist, NVIDIA; 2023 Effie Worldwide Collegiate Brand Challenge Finalist
The Effie Bootcamp is a great way to network with other people in the field and understand different perspectives to marketing effectiveness. I would highly recommend to help not only educate you on marketing effectiveness but to gain confidence in your day to day job!
Nicole Del Mauro
Anheuser-Busch

Learn from the best in the business

Become a Speaker or Mentor

Joy Altimare

Global CMO

Saucony

black and white headshot of a man in a t-shirt and glasses

Jeff McCrory

CSO

Mischief @ No Fixed Address

Enshalla Anderson

Sr. Director Global Head of Brand & Creative

Google Cloud

Samira Ansari

CCO

Ogilvy New York

Dr. Marcus Collins

Author, "For the Culture" and Marketing Professor

University of Michigan

Read the Latest Effie Insights