Effie Collegiate
Each year, Effie Collegiate collaborates with established brands to present the next generation of marketing leaders with a unique business challenge. Student teams at colleges and universities compete to provide an effective marketing solution. A rigorous judging panel evaluates the work and provides finalist recommendations to the brand. Finalist teams are invited to pitch their ideas to the brand’s executives in person and are awarded monetary prizes.
About this program
Hands-on professional experience for marketing students at U.S. colleges and universities.
Students and professors of marketing have a unique opportunity to tackle brand challenges in front
of senior marketers and bring real-world effectiveness thinking into the classroom.
Since 2009, the program has featured challenges from Bose, IBM, Pernod Ricard, U by Kotex, Pace, V8, Subaru, MINI, Kleenex, Ally, and more.
The 2025 Effie Collegiate Challenge is presented in collaboration with Amazon Prime.
Student Benefits
- Gain real-world marketing experience working for a major brand
- Practically apply classroom concepts to real world problems
- Receive constructive feedback from experienced industry professionals
- Finalists will have the opportunity to network with industry leaders and earn monetary prizes
Contact Effie Academy
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