Effie Collegiate
The Effie Collegiate program inspires, educates, and engages future marketers by providing students nationwide with the opportunity to design marketing strategies that address business challenges for brands.
For over a decade, Effie Collegiate has teamed up with top brands like Bose, IBM, MINI, Subaru, Target, V8, Coca-Cola, and more, to challenge students.
For over a decade, Effie Collegiate has teamed up with top brands like Bose, IBM, MINI, Subaru, Target, V8, Coca-Cola, and more, to challenge students.
In 2025 we are proud to collaborate with Amazon for the Spring Semester Challenge.
About this program
Hands-on professional experience for marketing students at U.S. colleges and universities.
Students and professors of marketing have a unique opportunity to tackle brand challenges in front of senior marketers and bring real-world effectiveness thinking into the classroom.
A rigorous judging panel evaluates the work and provides finalist recommendations to the brand. Selected Finalists are invited to pitch their ideas in-person to the brand’s executives and are awarded monetary prizes.
Student Benefits
- Gain real-world marketing experience working for a major brand
- Practically apply classroom concepts to real world problems
- Receive constructive feedback from experienced industry professionals
- Finalists will have the opportunity to network with industry leaders and earn monetary prizes
Contact Effie Academy
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