Allison Knapp Womack, Chief Operating Officer, Effie Worldwide

In een sin…

Hoe definieer jy effektiewe bemarking?
Effective marketing drives sustainable growth.

Hoe dryf kreatiwiteit doeltreffendheid?
In the attention economy, creativity is what allows a marketer to surprise, delight and have a conversation—what’s exciting is that we have so many ways to engage people, and as always, great ideas carry the day.

What is your long-term vision for Effie?
I’d like to see Effie support every marketer at every stage of their career, with the know-how, resources and community that help them be their best and recognize their successes.

Allison recently joined the Effie Worldwide team as our Chief Operating Officer. Read the release.