Andreas Moellmann, Chief Experience Officer, APAC, Geometry

In een sin, hoe definieer jy effektiewe bemarking?

Knowing (vs guessing) the contribution and value of your marketing efforts to your business.

In een sin, wat is die beste raad wat jy vandag aan bemarkers kan bied?

Reject obvious answers, and challenge yourself on all levels to identify and create outstanding solutions; your efforts will be handsomely rewarded.

Andreas Moellmann served on the Round One jury for the 2020 Global Multi-Region Effie-toekennings kompetisie.