In een sin…
Hoe definieer jy effektiewe bemarking?
If marketing has one goal, it’s to reach consumers at the moments that most influence their decisions.
Oor watter bemarkingstendense is jy nou opgewonde?
In professional services we are forced to be ahead of practice, AND to slow down those aspects of it that dilute thinking and action. Marketing is entangled in common sense, which reflects fashionable idiosyncrasies, emergency solutions and premeditated “smartness.” Therefore, the anti-trend I’m most excited about right now is a return to “fundamentals.”
Hoe dryf kreatiwiteit doeltreffendheid?
Creativity drives effectiveness when it meets business goals and drives sustainable impact over time.
Wat is die grootste blokkade vir bemarkingsdoeltreffendheid?
Competence gaps and lack of marketing expertise (something common in our discipline) are the biggest roadblocks to marketing effectiveness.
Hoe hoop jy sal bemarking oor die volgende vyf jaar lyk?
It has moved more to evidence-based marketing effectiveness processes. The budget is often as big as capex but has none of the rigour. This has to change.
Bo was a 2022 Effie Awards Denmark oordeel. Sien meer In Een Sin-kenmerke.
