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By connecting people who otherwise would never have an opportunity to work together, the Academy provides a unique developmental opportunity for rising talent. The ability of high-potential performers to receive coaching from experienced marketers...strangers united under a common goal, is pretty special. It's a wonderful mash-up of perspectives and experiences. We were able to work together to strengthen the thinking and push it to a better place.

Mentorship is so incredibly valuable for multiple reasons - whether it be to better yourself, gain a new perspective, learn about different opportunities and roles within the industry, or just to meet new people. All of these reasons can elevate a career and enable more effective work.

This is a great program for the next generation of marketing leaders - it enables them to partner with a seasoned executive to think strategically about their business. The program is more than learning how to best fill out an Effie application - that is just the tool - the program forces the participant to simply and clearly lay out key elements of the marketing strategy in the most impactful way possible.