Effie Worldwide

North America

Honoring the most effective marketing communications cases in the United States & Canada.

Register Your Entries in the Online Entry Area

Your entries must be submitted through the Online Entry Area.
To register online and get started on your entries, click here.

Call For Entries: Submit Your Ideas That Worked

Entries are now being accepted for the 2016 North American Effie Awards competition.

All marketing efforts that ran in the United States or Canada between September 1, 2014 and August 31, 2015 are eligible to enter.

On-Time: October 8, 2015
Extension: October 15, 2015
Last Chance: October 29, 2015

-Branded Content
-Media Effies: Programmatic
-Shopper Marketing Effies: Shopper Experience
-Yearly Topical: World Cup


Keen Strategy Interviews 2015 Effie Award Winners

The North American Effie Awards and Keen Strategy have teamed up again to provide a closer look at some of this year’s best North American Effie-winning work.  Over the coming months, we will be spotlighting interviews with industry leaders responsible for the award-winning work  from American Greetings, Audi, TD Bank, GE Capital, and Oscar Insurance Corporation.

This year's series kicks off with an interview with Alex Ho, Executive Director of Marketing at American Greetings. American Greetings and Mullen Lowe took home the Grand Effie and 3 Gold trophies for "The World's Toughest Job."

Watch the interview >
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2015 NA Grand Effie Winner Spotlight: “The World’s Toughest Job”

American Greetings & Mullen Lowe's, "The World's Toughest Job," was selected as the 2015 Grand Effie winner.

The Grand Effie Jury reviewed a selection of the highest scoring entries, following two earlier rounds of judging.  The group deliberated for many hours, eventually selecting "The World's Toughest Job" as the most effective case study in the 2015 competition.

Click to hear from the Grand Jury on why American Greetings and Mullen Lowe took home the year's biggest award >
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2015 North American Effie Index Rankings Revealed

The North American Effie Index revealed that Procter & Gamble, IBM, WPP, Ogilvy & Mather and Droga5 are the Most Effective Marketers in North America.

View the full rankings >
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2015 Final Round Jury: Interview with CP+B's Neil Riddell

Neil Riddell is EVP/Executive Director, Product Innovation at CP+B in Boulder, CO. Riddell served on the Final Round Jury of the 2015 North American Effie Awards.

Click here to get his perspective on the need for change in the marketing industry, and creating effectiveness through meaningful disruption.
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Learn from Past Effie Winners

Read case studies and the see work in the Effe Case Database.  The Effie Case Database offers a collection of Ideas That Work, including finalist and and winning case summaries, videos of the work and hundreds of written case studies, highlighting effective marketing communications strategies, ideas and results.

Review a complimentary sample of past North American Effie-winning work >
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Additional Competitions:
Original In partnership with the Path to Purchase Institute
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