Effie Worldwide

North America

Honoring the most effective marketing communications cases in the United States & Canada.

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    2018 Grand Effie Jury

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    2018 NA Shopper Marketing Effie Award Winners Celebrated at P2PSummit; March 13, 2018

Grand Jury Announcement

2018 North American Grand Effie Jury Announced

Members of the 2018 North American Grand Effie Jury have been announced. Carolyn Everson, VP of global marketing solutions, Facebook and Nick Law, CCO of Publicis Group and president, Publicis Communications will serve as Co-Chairs. The Jury will select the North American Effie’s “best in show,” hours before the May 31 gala in NYC.  Read More >
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2018 Shopper Marketing Effie Winners Celebrated at P2PSummit


Winners of the 2018 North American Shopper Marketing Effie Awards were celebrated at the Path to Purchase Institute's P2PSummit on Marh 13, 2018.

Mondelēz, Kimberly-Clark and Unilever were among the most effective marketers at the 2018 North American Shopper Marketing Effie Awards, which were awarded tonight at the Path to Purchase Institute's Shopper Marketing Celebration.  Geometry Global won a total of 10 Shopper Marketing Effies, by far the most of any agency in this year's competition. 

Shopper Marketing Effie Awards honor the most effective integrated campaigns designed to engage the shopper and guide the purchase process. Shopper Marketing Effie case studies are scored and debated over two rounds of judging and must have the insight, creativity and results to earn an Effie Award.

Read More >
Download the full list of winners >

5 Tips from Past Winners

We’ve gathered some insight from seasoned Effie winners and shared tips to help entrants craft effective case studies. 

Read More >
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The Effies Partner with ATOMCK to Spotlight 2017 Winners in Weekly Series

The North American Effies and ATOMCK have teamed up to feature winners from the 2017 competition in a weekly interview series. Alan Hart,
Managing Partner at ATOMCK and host of “Marketing Today,” sat down with marketing leaders to discuss insights behind their effective work.

In the final Winner Spotlight of the 2017 series, hear from Bill Blubaugh, Senior Brand Director of Sweets and Refreshments at The Hershey Company, as he discusses Jolly Rancher's Effie-winning work for "A New Media Model to Transform a Brand that Sucks."

Watch the Interview >
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Learn from Past Effie Winners

Read case studies and the see work in the Effe Case Database.  The Effie Case Database offers a collection of Ideas That Work, including finalist and and winning case summaries, videos of the work and hundreds of written case studies, highlighting effective marketing communications strategies, ideas and results.

Review a complimentary sample of past North American Effie-winning work >
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Learn more about the Shopper Marketing Effies:
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