Effie Worldwide

North America

Honoring the most effective marketing communications cases in the United States & Canada.

  • American Greetings & Mullen Lowe's "The World's Toughest Job" wins 2015 Grand Effie Award

  • Congrats to all companies ranked in this year's North American Effie Index


Effie Worldwide Announces 2015 North American Effie Award Winners

The 2015 North American Effie Award winners were announced at the annual awards gala on Thursday, June 4th in New York City.  IPG’s Mullen Lowe and American Greetings were awarded the Grand Effie, the biggest award of the night.

Download the full winners list >

Read more >
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2015 North American Effie Index Rankings Revealed

The North American Effie Index revealed that Procter & Gamble, IBM, WPP, Ogilvy & Mather and Droga5 are the Most Effective Marketers in North America.

View the full rankings >
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Meet the 2015 Grand Effie Jury

The North American Grand Effie Jury will meet in New York City on Thursday, June 4th, to select the year's most effective marketing communications effort and winner of the Grand Effie.

The top award will be presented later that evening at the 47th Annual North American Effie Awards Gala, hosted at Cipriani 42nd St.

Meet the Jury >
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NA Effie Awards & AOL Launch a Special Edition of Jack Talk

AOL and the North American Effie Awards have partnered for a special edition of Jack Talk, a video series featuring AOL’s Jack Bamberger, Senior Vice President, Global Head of Agency Development, interviewing brand and agency influencers.

In this six-part video and blog series, Jack sits down with six members of the 2015 Media Effie Awards’ Final Round Jury.

Watch now >
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Trophies for the 2015 North American Shopper Marketing Effies Awarded

Winners of the 5th annual Shopper Marketing Effie Awards were celebrated on March 17th at the Path to Purchase Institute’s 2015 Shopper Marketing Summit

Procter & Gamble once again led this year’s competition, winning six Shopper Marketing Effies.  Walmart won five Shopper Marketing Effies (four partnering with Procter & Gamble, one partnering with Coca-Cola), while Kimberly-Clark won two Effie trophies. Saatchi & Saatchi X was awarded the most Shopper Marketer Effies among agencies (4), closely followed by Geometry Global (3) and The Integer Group (2).  

Read more >
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2015 Final Round Jury: Interview with CP+B's Neil Riddell

Neil Riddell is EVP/Executive Director, Product Innovation at CP+B in Boulder, CO. Riddell served on the Final Round Jury of the 2015 North American Effie Awards.

Click here to get his perspective on the need for change in the marketing industry, and creating effectiveness through meaningful disruption.
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Learn from Past Effie Winners

Read case studies and the see work in the Effe Case Database.  The Effie Case Database offers a collection of Ideas That Work, including finalist and and winning case summaries, videos of the work and hundreds of written case studies, highlighting effective marketing communications strategies, ideas and results.

Review a complimentary sample of past North American Effie-winning work >
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