Effie Worldwide

North America

Honoring the most effective marketing communications cases in the United States & Canada.

  • American Greetings & Mullen Lowe's "The World's Toughest Job" wins 2015 Grand Effie Award

  • Congrats to all companies ranked in this year's North American Effie Index


Keen Strategy Interviews 2015 Effie Award Winners

The North American Effie Awards and Keen Strategy have teamed up again to provide a closer look at some of this year’s best North American Effie-winning work.  Over the coming months, we will be spotlighting interviews with industry leaders responsible for the award-winning work  from American Greetings, Audi, TD Bank, GE Capital, and Oscar Insurance Corporation.

This year's series kicks off with an interview with Alex Ho, Executive Director of Marketing at American Greetings. American Greetings and Mullen Lowe took home the Grand Effie and 3 Gold trophies for "The World's Toughest Job."

Watch the interview >
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2015 NA Grand Effie Winner Spotlight: “The World’s Toughest Job”

American Greetings & Mullen Lowe's, "The World's Toughest Job," was selected as the 2015 Grand Effie winner.

The Grand Effie Jury reviewed a selection of the highest scoring entries, following two earlier rounds of judging.  The group deliberated for many hours, eventually selecting "The World's Toughest Job" as the most effective case study in the 2015 competition.

Click to hear from the Grand Jury on why American Greetings and Mullen Lowe took home the year's biggest award >
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Effie Worldwide Announces 2015 North American Effie Award Winners

The 2015 North American Effie Award winners were announced at the annual awards gala on Thursday, June 4th in New York City.  IPG’s Mullen Lowe and American Greetings were awarded the Grand Effie, the biggest award of the night.

Download the full winners list >

Read more >
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2015 North American Effie Index Rankings Revealed

The North American Effie Index revealed that Procter & Gamble, IBM, WPP, Ogilvy & Mather and Droga5 are the Most Effective Marketers in North America.

View the full rankings >
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NA Effie Awards & AOL Launch a Special Edition of Jack Talk

AOL and the North American Effie Awards have partnered for a special edition of Jack Talk, a video series featuring AOL’s Jack Bamberger, Senior Vice President, Global Head of Agency Development, interviewing brand and agency influencers.

In this six-part video and blog series, Jack sits down with six members of the 2015 Media Effie Awards’ Final Round Jury.

Watch now >
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2015 Final Round Jury: Interview with CP+B's Neil Riddell

Neil Riddell is EVP/Executive Director, Product Innovation at CP+B in Boulder, CO. Riddell served on the Final Round Jury of the 2015 North American Effie Awards.

Click here to get his perspective on the need for change in the marketing industry, and creating effectiveness through meaningful disruption.
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Learn from Past Effie Winners

Read case studies and the see work in the Effe Case Database.  The Effie Case Database offers a collection of Ideas That Work, including finalist and and winning case summaries, videos of the work and hundreds of written case studies, highlighting effective marketing communications strategies, ideas and results.

Review a complimentary sample of past North American Effie-winning work >
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Additional Competitions:
Original In partnership with the Path to Purchase Institute
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