Honoring the most effective marketing communications cases in the United States & Canada.
2018 Shopper Marketing Effie Winners Celebrated at P2PSummit
Winners of the 2018 North American Shopper Marketing Effie Awards were celebrated at the Path to Purchase Institute's P2PSummit on Marh 13, 2018.
Mondelēz, Kimberly-Clark and Unilever were among the most effective marketers at the 2018 North American Shopper Marketing Effie Awards, which were awarded tonight at the Path to Purchase Institute's Shopper Marketing Celebration. Geometry Global won a total of 10 Shopper Marketing Effies, by far the most of any agency in this year's competition.
Shopper Marketing Effie Awards honor the most effective integrated campaigns designed to engage the shopper and guide the purchase process. Shopper Marketing Effie case studies are scored and debated over two rounds of judging and must have the insight, creativity and results to earn an Effie Award.
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Download the full list of winners >
5 Tips from Past Winners
We’ve gathered some insight from seasoned Effie winners and shared tips to help entrants craft effective case studies.
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The Effies Partner with ATOMCK to Spotlight 2017 Winners in Weekly Series
The North American Effies and ATOMCK have teamed up to feature winners from the 2017 competition in a weekly interview series. Alan Hart, Managing Partner at ATOMCK and host of “Marketing Today,” sat down with marketing leaders to discuss insights behind their effective work.
In the final Winner Spotlight of the 2017 series, hear from Bill Blubaugh, Senior Brand Director of Sweets and Refreshments at The Hershey Company, as he discusses Jolly Rancher's Effie-winning work for "A New Media Model to Transform a Brand that Sucks."
Watch the Interview >
Learn from Past Effie Winners
Review a complimentary sample of past North American Effie-winning work >
Learn more about the Shopper Marketing Effies:In partnership with the Path to Purchase Institute
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RT @NAEffieGala: Congratulations to the 2018 North American Effie Awards Winners & Finalists! Award levels will be announced on 5/31. View…. about 6 hours ago
A big thanks to our judges in Singapore who met today for Final Round #Effies Singapore judging. Looking forward to the gala on May 10.. 6 days ago