Effie Worldwide

United States

Honoring the most effective marketing communications cases in the United States since 1968.

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    It Worked. Fearless Girl Wins the Grand Effie at the 2018 North American Effie Awards.


​Canada's CASSIES Join Global Effie Network to Become Effie Canada

Effie Worldwide, in partnership with the Institute of Communication Agencies (ICA), is pleased to announce the launch of Effie Canada

The CASSIES Awards, which have honored marketing ROI in Canada since 1993, are joining the global Effie Awards network to become Effie Canada.  The transformation of the CASSIES into Effie Canada is being led by the ICA to better put Canadian marketing effectiveness on the global stage.  This move will allow Effie to root more deeply in Canada and expand its reach to more marketers in the region.

Effie Worldwide’s North American program will merge with the CASSIES, creating Effie Canada and Effie United States, and will kick off during the 2019 call for entries cycle, launching Fall 2018. 

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​'The Power of SHE' Wins Grand at the 2018 North American Effie Awards

"The Power of SHE" campaign from McCann New York and State Street Global Advisors was presented with the Grand Effie at the 2018 North American Effie Awards Gala, held on May 31 in NYC. 

The rankings for the most effective marketer and brand coming out of the 2018 North American Effie Awards competition is State Street Global Advisors.  Additional highest ranking companies include: IPG (holding group), McCann Worldgroup (agency network), McCann New York (agency office) and Droga5 (independent agency). 

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2018 Shopper Marketing Effie Winners Celebrated at P2PSummit

Winners of the 2018 North American Shopper Marketing Effie Awards were celebrated at the Path to Purchase Institute's P2PSummit on Marh 13, 2018.

Mondelēz, Kimberly-Clark and Unilever were among the most effective marketers at the 2018 North American Shopper Marketing Effie Awards, which were awarded tonight at the Path to Purchase Institute's Shopper Marketing Celebration.  Geometry Global won a total of 10 Shopper Marketing Effies, by far the most of any agency in this year's competition. 

Shopper Marketing Effie Awards honor the most effective integrated campaigns designed to engage the shopper and guide the purchase process. Shopper Marketing Effie case studies are scored and debated over two rounds of judging and must have the insight, creativity and results to earn an Effie Award.

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Download the full list of winners >

Learn from Past Effie Winners

Read case studies and the see work in the Effe Case Database.  The Effie Case Database offers a collection of Ideas That Work, including finalist and and winning case summaries, videos of the work and hundreds of written case studies, highlighting effective marketing communications strategies, ideas and results.

Review a complimentary sample of past North American Effie-winning work >
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Learn more about the Shopper Marketing Effies:
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