В едно изречение…
Как определяте ефективния маркетинг?
If marketing has one goal, it’s to reach consumers at the moments that most influence their decisions.
От какви маркетингови тенденции се вълнувате в момента?
In professional services we are forced to be ahead of practice, AND to slow down those aspects of it that dilute thinking and action. Marketing is entangled in common sense, which reflects fashionable idiosyncrasies, emergency solutions and premeditated “smartness.” Therefore, the anti-trend I’m most excited about right now is a return to “fundamentals.”
Как креативността стимулира ефективността?
Creativity drives effectiveness when it meets business goals and drives sustainable impact over time.
Кое е най-голямото препятствие пред маркетинговата ефективност?
Competence gaps and lack of marketing expertise (something common in our discipline) are the biggest roadblocks to marketing effectiveness.
Как се надявате да изглежда маркетингът през следващите пет години?
It has moved more to evidence-based marketing effectiveness processes. The budget is often as big as capex but has none of the rigour. This has to change.
Bo was a 2022 Effie Awards Denmark съдия. Вижте още функции в едно изречение.
