В едно изречение…
What’s the biggest factor driving marketing effectiveness today?
In an age of content abundance and attention scarcity, the killer ingredient for effectiveness is creativity.
Кой е ключов урок за ефективността на маркетинга, който сте научили от опит?
Real marketing effectiveness can only come from long- and short-term activities that strengthen the brand.
Какво е често срещано погрешно схващане за маркетинговата ефективност?
Effectiveness is often only associated with results related to conversion or bottom of the funnel marketing, but in fact it’s relevant across the whole funnel.
Damayanti Purkayastha served on the jury for the 2024 Награди MENA Effie състезание.
