U jednoj rečenici…
Kako definišete efikasan marketing?
If marketing has one goal, it’s to reach consumers at the moments that most influence their decisions.
Koji ste marketinški trend(i) trenutno uzbuđeni?
In professional services we are forced to be ahead of practice, AND to slow down those aspects of it that dilute thinking and action. Marketing is entangled in common sense, which reflects fashionable idiosyncrasies, emergency solutions and premeditated “smartness.” Therefore, the anti-trend I’m most excited about right now is a return to “fundamentals.”
Kako kreativnost podstiče efikasnost?
Creativity drives effectiveness when it meets business goals and drives sustainable impact over time.
Koja je najveća prepreka marketinškoj efikasnosti?
Competence gaps and lack of marketing expertise (something common in our discipline) are the biggest roadblocks to marketing effectiveness.
Kako se nadate kako će izgledati marketing u narednih pet godina?
It has moved more to evidence-based marketing effectiveness processes. The budget is often as big as capex but has none of the rigour. This has to change.
Bo was a 2022 Effie Awards Denmark sudac. Pogledajte više funkcija u jednoj rečenici.
