Saleh Lzeik, Managing Director, Nurum

U jednoj rečenici…

What kind of clients frustrate you the most? 

Clients who want something new, but don’t have the guts to try something new.  

Koju bi naviku trebali usvojiti današnji trgovci da bi poboljšali efikasnost? 

Religiously read comments; they’re free focus groups with perfect action plans.  

Koja je uobičajena zabluda o marketinškoj efikasnosti? 

A common misconception about marketing effectiveness is that it’s driven by creativity alone. 

Saleh Lzeik served on the jury for the 2024 MENA Effie nagrade konkurencija.