As a global community, we are living through challenging times and, as marketers, we have the opportunity to motivate and inspire both consumers and each other. Effective communication and empathy are critical in achieving that.
Our 2020 Global Effie Jury shares how they are supporting their teams through the challenges of this year and, more broadly, how the value of creativity changes during demanding and difficult times.
FEATURED JURY MEMBERS
– Renata Altenfelder, Director Executiu, Marca i Comunicació Global, Motorola
– Luiz Felipe Barros, vicepresident de màrqueting global, dades i mitjans, AB InBev
– Adam Berger, Director, Global Creative Systems, Facebook
– Yusuf Chuku, OSC global, VMLY&R
– Tiana Conley, VP, Global Cereal, Kellogg Company
– Peter DeBenedictis, CMO, MENA, Microsoft