En una frase...
Quina és una idea errònia comuna sobre l'eficàcia del màrqueting?
ROO (Return on Objective) and ROE (Return on Experience) are just as important as ROI when measuring effectiveness.
What’s the biggest factor hindering marketing effectiveness?
One of the biggest factors hindering marketing effectiveness is when campaigns try to address too many things at once, rather than focusing on one single USP.
Quin és un hàbit que haurien d'adoptar els venedors d'avui per millorar l'eficàcia?
Experiment, test, adjust: A/B testing should go beyond social platforms and include a variation of headlines, creatives, and CTAs for each of your target audiences.
Quina és una lliçó clau sobre l'eficàcia del màrqueting que heu après de l'experiència?
True effectiveness stems from integration and breaking silos between marketing sub-functions and across your agencies.
Simon Ornelis served on the jury for the 2024 Premis MENA Effie competència.
