This category is for communications that promote corporations, not exclusively their products. Includes sponsorships, image & identity.
The Power of SHE
Companies with women in leadership perform better, but women are underrepresented. On International Women’s Day 2017, State Street Global Advisors placed Fearless Girl in New York’s financial district to ignite a conversation about the power of women in leadership. She generated over a billion impressions on Twitter in the first 12 hours. In three days she drove average daily trading volume of the SHE fund up 384%.
- Brand: State Street Global Advisors
- Client: State Street Global Advisors
- Agency: McCann New York
It's time to talk about The Talk
Established in 2006, P&G’s “My Black Is Beautiful” platform was created to celebrate the beauty – inside and out – of African-American women. But as racial bias re-emerged as a divisive theme in the United States, the brand, a longtime advocate of improved lives for all, recognized the need to go beyond beauty. Through a film called “The Talk”, P&G succeeded in sparking a thoughtful, national conversation – one that went beyond shampoo and diapers to launch a new dialogue for the future we build together.
- Brand: Procter & Gamble "My Black is Beautiful"
- Client: Procter & Gamble
- Agency: BBDO New York
Avon is an iconic brand with female empowerment in its DNA. However, the company that opened the door to women in the workplace way back in 1886 found itself irrelevant to women in 2016. Avon’s army of Representatives, called “Avon Ladies,” had shrunk, and sales were in decline. With the brand’s century-old reputation at stake, we launched “This Is Boss Life,” a campaign that increased daily leads by 49%, exploded positive social sentiment by 55% and modernized Avon’s empowerment message for a whole new generation.
- Brand: Avon
- Client: New Avon, LLC.
- Agency: Terri & Sandy