Healthcare Services

#LivingProof

As the long-standing, dominant provider in western Pennsylvania (WPA), UPMC is well known, well respected and well funded, with an excellent quality reputation. Allegheny Health Network (AHN) was the newcomer. Established in 2013, AHN was outspent and “out-historied.” They needed an identity, and to increase patient volume. In 2016/2017, a new campaign achieved both – driving a significant increase in unaided awareness and doubling AHN’s growth goals in a declining industry; accomplished through a uniquely authentic approach with no actors, no scripts and no do-overs.

Brand: Allegheny Health Network
Client: Highmark Health
Agency: Doner

Blue Hen

Highmark Blue Cross Blue Shield Delaware needed to retain 60K+ state employees after a national insurer negotiated with the State of Delaware to take half of their business with a less expensive plan. By building on an insight that only Highmark Delaware could own, we connected with state employees on an emotional level by tapping into Delawareans’ deep Blue Hen pride. And despite cost and convenience disadvantages, the campaign achieved 97% of total retention goal in six weeks and delivered 3-to-1 ROI.

Brand: Highmark Blue Cross Blue Shield Delaware
Client: Highmark Health
Agency: Partners + Napier

Last Laugh

Brand: Indian Association of Palliative Care
Client: Indian Association of Palliative Care (IAPC)
Agency: Medulla Communications Pvt. Ltd.