Healthcare Services

Hospitals, HMOs, referral services, health insurance companies, pharmacies, dental and medical care services, chronic care facilities, health insurance.

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Blue Hen

Highmark Blue Cross Blue Shield Delaware needed to retain 60K+ state employees after a national insurer negotiated with the State of Delaware to take half of their business with a less expensive plan. By building on an insight that only Highmark Delaware could own, we connected with state employees on an emotional level by tapping into Delawareans’ deep Blue Hen pride. And despite cost and convenience disadvantages, the campaign achieved 97% of total retention goal in six weeks and delivered 3-to-1 ROI.

  • Brand: Highmark Blue Cross Blue Shield Delaware
  • Client: Highmark Health
  • Agency: Partners + Napier
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Last Laugh

  • Brand: Indian Association of Palliative Care
  • Client: Indian Association of Palliative Care (IAPC)
  • Agency: Medulla Communications Pvt. Ltd.
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Opening the door for breast self-examination in rural India

  • Brand: Narayana Health
  • Client: Narayana Health
  • Agency: McCann Worldgroup India
2018_he_2018_e-2420-559_hero_1 Pearle Vision Putting the Care Back in Eye Care
2018_he_2018_e-2858-051_hero_1 Kimberly-Clark Professional* Make a Healing Home
2017_he_2017_e-2134-802_hero_1 Mercy Ships Canada MERCY
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