Effie Worldwide

Healthcare Services

Hospitals, HMOs, referral services, health insurance companies, pharmacies, dental and medical care services, chronic care facilities, health insurance.




UnitedHealthcare Ways in

People see health insurance companies as increasing complexity, adding costs and creating barriers to care. Taking the complexity of the health care system head-on, we used humor to show how UnitedHealthcare could help make the system less confusing, less expensive and just plain more human. During a time when most competitors' brand health metrics were in decline, our efforts drove increases in brand familiarity, impression and trust. 

  • Brand: UnitedHealthcare
  • Client: UnitedHealthcare
  • Agency: Leo Burnett/Arc

Can Thinking Small Win Big?

Pearle Vision was started by Dr. Stanley Pearle with one small practice. But 500 locations later, Dr. Pearles vision of neighborhood eye care got lost in a sea of big deals and promises. Our BIG challenge was to convince people, in a category where small independent doctors win, to re-consider Pearle Vision. By going back to our roots of small neighborhood eye care and building relationships one at a time, we went from being considered big-box chain eye care to being the national chain perceived as having the highest quality doctors.

  • Brand: Pearle Vision
  • Client: Luxottica
  • Agency: Energy BBDO

The 11 Initiative

Because of Obamacare, health insurance will increasingly be sold directly to consumers instead of through the traditional B2B sales model. This is a problem for most health insurers, since the category is remarkably undifferentiated and most people dislike health insurers. Aetna started with a hero cause, smoking, to overcome distrust and demonstrate our commitment to helping people live healthily. Anti-smoking campaigns rely on scare tactics. We put a fresh, positive spin on quitting by dramatizing how every cigarette you dont smoke can give you back 11 minutes of your life.

  • Brand: Aetna
  • Client: Aetna Life Insurance Company
  • Agency: Ogilvy & Mather
2017_he_2017_e-1604-243_hero_1 Aetna Health Insurance That Defies Expectations
2017_he_2017_e-2134-802_hero_1 Mercy Ships Canada MERCY
2015_he_2015_8974_hero_1 QUITPLAN Services No judgments. Just help.


To browse winners in this category from previous years