Hospitals, HMOs, referral services, health insurance companies, pharmacies, dental and medical care services, chronic care facilities, health insurance.
MedExpress Urgent Care needed a way to pull 18-34-year-olds away from their habit of unnecessarily visiting the ER for injuries that could be treated faster, cheaper, and easier at MedExpress. We knew educating consumers about MedExpress's services during an emergency would be too late, so we educated them during the most non-emergency time we could think of by diagnosing fail videos on the internet. The work resulted in a 10% YoY increase in traffic for services like sprains, broken bones, and stitches.
The Sound of Shisha
The sound of shisha social experiment aimed to create a wake-up call amongst the Lebanese population, carelessly smoking its way to cancer because “shisha is not smoking”. Instead of confronting them we decided to use their beloved shisha itself as a device to help bring our message home and get people to directly question their behaviour while puffing on the poison. The video of our stunt spread like wildfire on social media, causing a heated national debate ultimately pushing a previously unwilling government to look into the issue.
Agency: TBWA/RAAD (Lebanon)
The Tiniest Listing
Cook County Health and Hospitals System (CCHHS) is one of the only public hospitals in Chicago offering a Level-III NICU for premature babies. In Chicago, 1 in 10 babies are born premature, costing nearly $4,000 per night. Because CCHHS provides care regardless of ability to pay, they created the "Tiniest Listing" to raise funds--an online rental allowing you to book a stay in the NICU to support preemie babies and their families. Chicagoans resonated with this sense of home, and donations increased 162% in the first four months.
Brand: Cook County Health
Client: Cook County Health & Hospitals System