Healthcare Services
Hospitals, HMOs, referral services, health insurance companies, pharmacies, dental and medical care services, chronic care facilities, health insurance.
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2019 SILVER
The Tiniest Listing
Cook County Health and Hospitals System (CCHHS) is one of the only public hospitals in Chicago offering a Level-III NICU for premature babies. In Chicago, 1 in 10 babies are born premature, costing nearly $4,000 per night. Because CCHHS provides care regardless of ability to pay, they created the "Tiniest Listing" to raise funds--an online rental allowing you to book a stay in the NICU to support preemie babies and their families. Chicagoans resonated with this sense of home, and donations increased 162% in the first four months.
Brand:
Cook County Health
Client:
Cook County Health & Hospitals System
Agency:
Ogilvy
Language:
English
2018 GOLD
#LivingProof
As the long-standing, dominant provider in western Pennsylvania (WPA), UPMC is well known, well respected and well funded, with an excellent quality reputation. Allegheny Health Network (AHN) was the newcomer. Established in 2013, AHN was outspent and “out-historied.” They needed an identity, and to increase patient volume. In 2016/2017, a new campaign achieved both – driving a significant increase in unaided awareness and doubling AHN’s growth goals in a declining industry; accomplished through a uniquely authentic approach with no actors, no scripts and no do-overs.
Brand:
Allegheny Health Network
Client:
Highmark Health
Agency:
Doner
Language:
English
2018 GOLD
Blue Hen
Highmark Blue Cross Blue Shield Delaware needed to retain 60K+ state employees after a national insurer negotiated with the State of Delaware to take half of their business with a less expensive plan. By building on an insight that only Highmark Delaware could own, we connected with state employees on an emotional level by tapping into Delawareans’ deep Blue Hen pride. And despite cost and convenience disadvantages, the campaign achieved 97% of total retention goal in six weeks and delivered 3-to-1 ROI.
Brand:
Highmark Blue Cross Blue Shield Delaware
Client:
Highmark Health
Agency:
Partners + Napier
Language:
English
FINALISTS
Pearle Vision
Restoring Dr. Pearle's Vision
Allegheny Health Network
From you HAVE cancer to you HAD cancer
Bright Health
Making Healthcare Brighter
