Hospitals, HMOs, referral services, health insurance companies, pharmacies, dental and medical care services, chronic care facilities, health insurance.
UnitedHealthcare Ways in
People see health insurance companies as increasing complexity, adding costs and creating barriers to care. Taking the complexity of the health care system head-on, we used humor to show how UnitedHealthcare could help make the system less confusing, less expensive and just plain more human. During a time when most competitors' brand health metrics were in decline, our efforts drove increases in brand familiarity, impression and trust.
Agency: Leo Burnett/Arc