Hospitals, HMOs, referral services, health insurance companies, pharmacies, dental and medical care services, chronic care facilities, health insurance.
A New Conversation Promoting Mental Health in America
1 in 4 Americans are impacted by mental illness yet many suffer in silence; are you surprised? Mental illness is the most prejudiced issue in society. We found that if we want people to speak up, first we needed to promise: I will listen. #IWillListen was a way for people to advocate their support where it mattered most: on their social networks, at work, on campus and in their community. We earned 13K promises; inaugurated a statewide #IWilllisten day and created a new way for people to find help.
Brand: National Alliance on Mental Illness (NAMI) NYC Metro
Client: National Alliance on Mental Illness NYC Metro
Agency: J. Walter Thompson
Let's Do This Together
For a small state, RI had huge healthcare challenges including increased competition from national carriers. With new affordable plans, a new collaborative attitude, and in anticipation of the ACA it was time for BCBSRI to hit the rebrand button with one simple idea: healthcare challenges were so large that the best approach was a holistic one we had to do it together. By humanizing the health insurer and embedding the brand into the community, the campaign built trust and favorability, now a solid 20% higher than the competition.
Brand: Blue Cross Blue Shield of Rhode Island
Client: Blue Cross Blue Shield of Rhode Island