Personal Care

Body wash, cotton swabs, deodorants, feminine hygiene products, soap, razors, shaving cream, toothpaste, etc.



From Clueless Vagina Owner to Tampon Guru

There’s a new generation of women who didn’t get the 411 on tampons and can’t tell fact from fiction (77% of adults think tampons can get lost inside a woman’s body!). This knowledge gap is the result of a serious period stigma and it leads to miseducation, misinformation, and missed opportunities. Tampax partnered with one of the funniest women out there, Amy Schumer, to make period conversations as normal as periods. Because if we can laugh about it, we can learn about it and get people to buy more tampons.

Brand: Tampax
Client: Procter & Gamble
Agency: Saatchi & Saatchi New York
Language: English

Old Spice - Men Have Skin Too

With the relaunch of the Old Spice Fresher Collection, a collection built with real ingredients like shea butter, lavender, and deep sea minerals, we set out to make an inclusive campaign for all types of guys. The result was Men Have Skin Too, a campaign dedicated to telling the world that it's not just women who should be taking care of their skin because men have skin too.

Brand: Old Spice
Client: Procter & Gamble
Agency: Wieden+Kennedy
Language: English

Long Awaited First Touch

Our idea was to activate our premature diaper donation program through the very thing baby can’t have touch from the mom. We created a campaign with a donation mechanism powered by a touch, social posters, a film and in-store all based around baby’s long wait for mother’s touch.

Brand: Pampers
Client: P&G China
Agency: Saatchi & Saatchi
Language: Mandarin

2021_us_2021_e-5914-419_hero_1 Pampers Share the Love
2021_us_2021_e-6093-213_hero_1 Cottonelle (Don't just wipe,) Downtherecare
2021_us_2021_e-6795-310_hero_1 Dove Taking a category leader from good to great

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