Effie Worldwide

Personal Care

Body wash, cotton swabs, deodorants, feminine hygiene products, soap, razors, shaving cream, toothpaste, etc.




It's Me It's Not My Period

It's Me It's Not My Period In order to grow the U by Kotex business in a flat-lining, habit-driven category, we needed to change what is essentially a routine purchase by giving our target a compelling reason to actively choose U by Kotex. We launched It's Me It's Not My Period to challenge broad reaching and deeply embedded societal prejudices about menstruation.  Key to our success was shifting society's perspective of a woman's period from a source of embarrassment to a source of empowerment.

  • Brand: U by Kotex
  • Client: Kimberly-Clark
  • Agency: Ogilvy

The Vaseline Healing Project

This is the story of how Vaseline Brand transformed the humble jar of Vaseline Jelly into a powerful force for global good. After 140 years on the bathroom shelf, American households had forgotten just how powerful The Healing Power of Vaseline can be to heal skin. Our task: find a compelling demonstration of this Healing Power to catapult the brand back to relevance. The result: The Vaseline Healing Project, an ambitious new social mission created in partnership with Direct Relief that has helped 1.8 million people globally and ignited a business turnaround.

  • Brand: Vaseline Brand
  • Client: Unilever
  • Agency: BBH New York

No Baby Unhugged

When it comes to diapers, Moms most often default to the category authority, Pampers. We needed to get expectant moms to consciously choose Huggies Newborn diapers as an active part of her pre-delivery prep. so we launched No Baby Unhugged, an initiative that helps all Moms understand the power of hugs and helps all babies get the hugs they need even if Moms can't be there to give them.It has succeeded in reversing a 4-year decline in the business while increasing Huggies Newborn diaper sales and market share at the expense of Pampers.

  • Brand: Huggies
  • Client: Kimberly-Clark
  • Agency: Ogilvy & Mather
2018_na_2018_e-2685-435_hero_1 Old Spice Wild Campaign
2017_na_2017_e-1875-402_hero_1 Tommee Tippee Advice Wipes
2016_na_2016_439812_hero_1 Pampers Better for Baby: A Lullaby


To browse winners in this category from previous years