Personal Care

Body wash, cotton swabs, deodorants, feminine hygiene products, soap, razors, shaving cream, toothpaste, etc.

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Perfumaria Forte Até o Fim

Em meio a uma crise nacional que impactava todas as marcas, como vender mais perfumes? Esse era o grande desafio da Natura. Enquanto o mercado respondia à crise com promoções, a marca ousou construir uma visão inédita de categoria, superando todos os KPIs de campanha. E os resultados só vieram porque a Natura alavancou seu portfólio como um todo e construiu atributos que colocaram as fragrâncias como aliadas da mulher brasileira: "perfumes com alma de quem vai até o fim". *Natura dados internos.


Brand: Natura
Client: Natura
Agency: DPZ&T

Boys react to tampons


Brand: Nett
Client: Johnson & Johnson
Agency: Isobar

Cloud cream cone

Nivea launch a new product, cloudy mousse cleanser which has rich foam, soft experience to win the youth group heart. We find that clean the face is a routine task for them, without any emotional experience, and also find they're willing to share new experience on the social media, hence starting from our selling point, the unique foam, we create firstly cloudy cleaning ice crone to arouse consumer’s curiosity, for trail and sharing, which make the product become the marketing leader in this category.


Brand: Nivea
Client: Beiersdorf
Agency: MATCH

2019_co_2019_e-280-187_hero_1 LISTERINE® Control Cálculo Zero™ Alcohol Activa Un Escudo Invisible Contra El Cálculo Dental
2018_na_2018_e-2685-435_hero_1 Old Spice Wild Campaign
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