Body wash, cotton swabs, deodorants, feminine hygiene products, soap, razors, shaving cream, toothpaste, etc.
Save Your Comfort
For the first time in years, girls were dropping out of the category completely, distribution was at risk, and our sales were shrinking with the new economic reality. At a time of devaluation, when every Egyptian Pound made a difference for an Egyptian household, and basic needs became unattainable luxuries; we helped girls save instead of spend, to get the monthly protection and comfort they need.
Client: P&G Egypt
Agency: Leo Burnett Beirut
Don't Let Her Slip Between Your Fingers
Reinvigorate Close-Up by increasing interest of its main USP, fresh breath, positioning it as a form of personal hygiene and addressing men’s fear of rejection by arming them with confidence, using contextually relevant content.
Brand: Close Up
Client: Unilever Mashreq
Agency: Isobar MENA