Personal Care

Body wash, cotton swabs, deodorants, feminine hygiene products, soap, razors, shaving cream, toothpaste, etc.

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Save Your Comfort

For the first time in years, girls were dropping out of the category completely, distribution was at risk, and our sales were shrinking with the new economic reality. At a time of devaluation, when every Egyptian Pound made a difference for an Egyptian household, and basic needs became unattainable luxuries; we helped girls save instead of spend, to get the monthly protection and comfort they need.


Brand: Always
Client: P&G Egypt
Agency: Leo Burnett Beirut
Language: English

Don't Let Her Slip Between Your Fingers

Reinvigorate Close-Up by increasing interest of its main USP, fresh breath, positioning it as a form of personal hygiene and addressing men’s fear of rejection by arming them with confidence, using contextually relevant content.


Brand: Close Up
Client: Unilever Mashreq
Agency: Isobar MENA
Language: English

5000 steps challenge


Brand: Rexona
Client: Unilever Romania
Agency: Propaganda
Language: Romanian

2020_us_2020_e-5032-428_hero_1 Olay Killer Skin
2020_us_2020_e-5381-246_hero_1 Gillette Gillette - We Believe
2019_ca_2019_e-51-413_hero_1 Kleenex Made for Doers
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