Body wash, cotton swabs, deodorants, feminine hygiene products, soap, razors, shaving cream, toothpaste, etc.
Steal Your Boyfriend’s Shampoo!
Campaign’s goal was to keep category leadership of Head & Shoulders’s among men next to convincing women to use the product even though the barriers on anti-dandruff shampoo usage for their hair. We decided to decrease to minimum the cost of trial and make them see the results for themselves. Ania Lewandowska joined her husband and brand’s ambassador to steal his favorite shampoo and try it on her own beautiful hair. As a result we’ve observed both brand’s sales increase and awareness upbuild among both women & men
Brand: Head & Shoulders
Client: Procter & Gamble Polska
Agency: Mediacom Warszawa
Maybelline Make Up In The City
In 2017 we've managed to achieve lidership in terms of Total C olour C osmetics C ategory - being ahead of the biggest competitor Rimmel. Proper strategy & content allowed us to create a YouTube mini series of how-to videos called Make Up In The C ity - as a result we've improved not only the marketing metrics, share of market, but most importantly we've created an emotional bond between the customers and products as well as image of an expert.
Brand: Maybelline New York
Client: L'Oreal Polska