Personal Care

Body wash, cotton swabs, deodorants, feminine hygiene products, soap, razors, shaving cream, toothpaste, etc.



It's Me It's Not My Period

It's Me It's Not My Period In order to grow the U by Kotex business in a flat-lining, habit-driven category, we needed to change what is essentially a routine purchase by giving our target a compelling reason to actively choose U by Kotex. We launched It's Me It's Not My Period to challenge broad reaching and deeply embedded societal prejudices about menstruation.  Key to our success was shifting society's perspective of a woman's period from a source of embarrassment to a source of empowerment.

Brand: U by Kotex
Client: Kimberly-Clark
Agency: Ogilvy


Brand: Zeiss Vision Care France
Client: Zeiss
Agency: Gyro


This is a story of an idea that helps leading skincare brand OLAY take first among the category by inspiring millions of Chinese women to defy age taboo fearlessly on 2018 Women’s day. By bringing the powerful female icons Lin Chiling, He Shui, Gao Yuan Yuan and more than 100 top KOLs answered with a number that sounds like an age, but a personal achievement anecdote, OLAY successfully made Chinese women to finally openly share and believe that “the number that defines a woman is not her age, but her fearless story”.

Brand: OLAY
Client: P&G China
Agency: Grey Advertising Hong Kong

2018_na_2018_e-2685-435_hero_1 Old Spice Wild Campaign
Blog_image Novanuit Les bons conseils
2018_cn_2018_200_hero_1 OLAY OLAY Chinese New Year “the New age view is to be no fear of age”

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