Body wash, cotton swabs, deodorants, feminine hygiene products, soap, razors, shaving cream, toothpaste, etc.
Quezalteca, was reporting a fall in volume derived from strong competition for what had to be "revalued as a high quality national product" and presented as a viable option of consumption for young people, where beer occupies the preferred place. The downward trend of previous years should be stopped and awareness generated to attract new consumers. Quezalteca not only managed to stop the decline in sales of previous years but achieved the acceptance of the brand in youngers segment closing 5.80% above 2015 and 4.62% versus budget for the same period 2016
Client: Industrias Licoreras de Guatemala
Agency: Leo Burnett Guatemala