Personal Care

Body wash, cotton swabs, deodorants, feminine hygiene products, soap, razors, shaving cream, toothpaste, etc.

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Perfumaria Forte Até o Fim

Em meio a uma crise nacional que impactava todas as marcas, como vender mais perfumes? Esse era o grande desafio da Natura. Enquanto o mercado respondia à crise com promoções, a marca ousou construir uma visão inédita de categoria, superando todos os KPIs de campanha. E os resultados só vieram porque a Natura alavancou seu portfólio como um todo e construiu atributos que colocaram as fragrâncias como aliadas da mulher brasileira: "perfumes com alma de quem vai até o fim". *Natura dados internos.


Brand: Natura
Client: Natura
Agency: DPZ&T
Language: Portuguese

Boys react to tampons


Brand: Nett
Client: Johnson & Johnson
Agency: Isobar
Language: French

Cloud cream cone

Nivea launch a new product, cloudy mousse cleanser which has rich foam, soft experience to win the youth group heart. We find that clean the face is a routine task for them, without any emotional experience, and also find they're willing to share new experience on the social media, hence starting from our selling point, the unique foam, we create firstly cloudy cleaning ice crone to arouse consumer’s curiosity, for trail and sharing, which make the product become the marketing leader in this category.


Brand: Nivea
Client: Beiersdorf
Agency: MATCH
Language: Chinese

2020_us_2020_e-5032-428_hero_1 Olay Killer Skin
2020_us_2020_e-5381-246_hero_1 Gillette Gillette - We Believe
2019_ca_2019_e-51-413_hero_1 Kleenex Made for Doers
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