Body wash, cotton swabs, deodorants, feminine hygiene products, soap, razors, shaving cream, toothpaste, etc.
Cloud cream cone
Nivea launch a new product, cloudy mousse cleanser which has rich foam, soft experience to win the youth group heart. We find that clean the face is a routine task for them, without any emotional experience, and also find they're willing to share new experience on the social media, hence starting from our selling point, the unique foam, we create firstly cloudy cleaning ice crone to arouse consumer’s curiosity, for trail and sharing, which make the product become the marketing leader in this category.
Brahva: from weakness to strength
For more than 30 years, Cervecería Centroamericana, with its flagship brand Gallo, maintained a market monopoly, achieving position as an icon of pride and quality. This was so until 2003, when AB InBev entered the market with Cerveza Brahva and made it responsible for bringing dynamism and variety to the beer market in Guatemala, reaching volumes of relevant sales and turning Guatemala into the country of the "cuates". Through an aggressive price strategy, Brahva managed to boost the growth of the category; nevertheless the brand continued to fall until that affordable price began to play against it affecting its perception of quality and causing sales to fall significantly, coupled with the pressure exerted by the local leader with campaigns that evoked nationalism, heritage and tradition. Our idea was to "Make the biggest disadvantage of Brahva its main advantage" and go from modifying the culture of our consumer to being part of it. We take advantage of the most important moment of the category to connect again with the consumer who prefers Brahva and for whom his communication is really relevant. This is how we transformed the traditional Convivios into CHELIVIOS, a sum of ¨Chelas + Convivios.
Client: Ambev Guatemala
Agency: El Taier DDB Centro
Maybelline Make Up In The City
In 2017 we've managed to achieve lidership in terms of Total C olour C osmetics C ategory - being ahead of the biggest competitor Rimmel. Proper strategy & content allowed us to create a YouTube mini series of how-to videos called Make Up In The C ity - as a result we've improved not only the marketing metrics, share of market, but most importantly we've created an emotional bond between the customers and products as well as image of an expert.
Brand: Maybelline New York
Client: L'Oreal Polska