Personal Care

Body wash, cotton swabs, deodorants, feminine hygiene products, soap, razors, shaving cream, toothpaste, etc.

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Steal Your Boyfriend’s Shampoo!

Campaign’s goal was to keep category leadership of Head & Shoulders’s among men next to convincing women to use the product even though the barriers on anti-dandruff shampoo usage for their hair. We decided to decrease to minimum the cost of trial and make them see the results for themselves. Ania Lewandowska joined her husband and brand’s ambassador to steal his favorite shampoo and try it on her own beautiful hair. As a result we’ve observed both brand’s sales increase and awareness upbuild among both women & men


Brand: Head & Shoulders
Client: Procter & Gamble Polska
Agency: Mediacom Warszawa

Lullaby


Brand: Pampers
Client: P&G
Agency: Leo Burnett Group / Publicis One Romania

It's Me It's Not My Period

It's Me It's Not My Period
In order to grow the U by Kotex business in a flat-lining, habit-driven category, we needed to change what is essentially a routine purchase by giving our target a compelling reason to actively choose U by Kotex. We launched It's Me It's Not My Period to challenge broad reaching and deeply embedded societal prejudices about menstruation. Key to our success was shifting society's perspective of a woman's period from a source of embarrassment to a source of empowerment.


Brand: U by Kotex
Client: Kimberly-Clark
Agency: Ogilvy

2019_ca_2019_e-51-413_hero_1 Kleenex Made for Doers
2019_ca_2019_e-54-346_hero_1 U by Kotex It's Me, It's Not My Period
2019_co_2019_e-280-187_hero_1 LISTERINE® Control Cálculo Zero™ Alcohol Activa Un Escudo Invisible Contra El Cálculo Dental
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