This category is for marketing efforts from businesses targeting other businesses. Business-to-business efforts for any type of product or service, from any marketplace segment, are eligible to enter.
Tallest Building on the Internet
The U.S. building industry is a tough nut to crack. With virtually no brand recognition in the U.S., Mitsubishi Electric needed a way to reshape the building industry skyline and gain a foothold in the market. It was a tall order. So we built the Tallest Building on the Internet. Our virtual skyscraper campaign towered above the competition with its graphically compelling, interactive representation of the message “Together, we can build more efficient buildings.” With over 33MM impressions, 45,678 site visits, and 527 leads, the campaign made a big impact.
Brand: Mitsubishi Electric
Client: Mitsubishi Electric
Agency: MRM//McCann West
WOSP plays with partners
GOCC Foundation has found an innovative way of accomplishing its statutory aims. A charitable organization, which relies on donations, has provided its partners with calculable benefits. The partnership between GOC C and commercial brands works like an outsourced C SR. Joint initiatives allow us to set new records. Brands are able to carry out their key marketing objectives, curate positive image and brand awareness while making contributions to our mission of saving children’s health.
Brand: Fundacja WOSP
Client: Fundacja WOSP
Agency: Fundacja WOSP
IKEA Family – data-driven business transformation
Despite the fact that a lot has been said about the data transformation in the organization, it has not been really in place. This entry is an example of the theory converting into practice. To us, it is the C RM data that is a key to build IKEA’s competitive advantage on the rapidly changing market. Moreover, we used the data not only to optimize the marketing activities but also “across” the organization’s structures, having an impact on the decisions taken by numerous departments.