This category is for marketing efforts from businesses targeting other businesses. Business-to-business efforts for any type of product or service, from any marketplace segment, are eligible to enter.
US Open Sessions with James Murphy
In just a few short years, IBMs business was changing drastically. While Cloud Technology is growing at 30% a year, IBM was a late entrant; its traditional base of mainframe hardware was in steep decline and its Cloud offerings were not in the top of the consideration set. But IBM saw an opportunity to re-purpose its long-standing sponsorship of the US Open to capture the attention of the new Cloud audience with a dramatic hybrid of code and music, thereby accelerating the brand -- and the business toward the Cloud-based future.
Agency: Ogilvy & Mather
Working With You: The power of partnering with UK businesses
Volkswagen Commercial Vehicles had to do more with less, competing against competitors with newer vehicles, whilst our own communications budget was cut. By avoiding the driver targeted, product benefit led messaging of the market and focussing on our ability to act as a service partner to business managers, we instigated a total brand overhaul around the idea of Working With You.
Brand: Volkswagen Commercial Vehicles
Client: Volkswagen Commercial Vehicles