This category is for marketing efforts from businesses targeting other businesses. Business-to-business efforts for any type of product or service, from any marketplace segment, are eligible to enter.



What We Know Can Help You Grow

Main Street banks were muscling in on GE Capital's turf, spending vast amounts of money on ads promising expertise along with financing. We needed to demonstrate that what GE Capital delivers is unique. And do so in a differentiated way, one that was emotional and authentic. We showcased our strong expertise knowledge that comes from being part of GE through a powerful documentary-style creative approach. And it worked. We were able to get our audience to better understand us, consider us, and even reach out to us.

Brand: GE Capital
Client: GE Capital
Agency: BBDO New York
Language: English


A major manufacturing resurgence is underway in America. It's driven by manufacturing software. Siemens is the market leader but few C-Suite executives know this. We needed to capture their attention, showing how Siemens is changing the way manufacturing works. SpaceX used Siemens software to become the first commercial company to launch a rocket to the International Space Station. We used TV and long form film to re-tell the story, supported by a multi-channel program. So far, sales are projected to reach over $100mm, nearly three times the target.

Brand: Siemens USA
Client: Siemens USA
Agency: Ogilvy & Mather
Language: English

Samsung Now

Curtin Emerson Ransick's "Samsung NOW" campaign for Samsung Semiconductor sought primarily to change the market's perception of Samsung from a blank supplier of commodity semiconductor products to an upbeat, contemporary supplier of state-of-the-art products. Using adventurous design and attention-getting contemporary illustration, the campaign's ads and inserts also dramatize product benefits, generate inquiries and facilitate sales effort.

Brand: Samsung Semiconductors
Client: Samsung Semiconductors
Agency: Curtin Emerson Ransick
Language: English

2019_us_2019_e-3688-436_hero_1 Google Cloud Ask the Cloud
2019_us_2019_e-3987-200_hero_1 Napoleon Fireplaces Hot Spots
2019_us_2019_e-4108-451_hero_1 SAP The Best Run SAP

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