This category is for marketing efforts from businesses targeting other businesses. Business-to-business efforts for any type of product or service, from any marketplace segment, are eligible to enter.
The "We Deliver" campaign was designed overall to create positive conceptions of the U.S. Postal Service among America consumers by reminding them of the vital service the Postal Service provides the public, which in turn will positively predispose them to product-specific messages for Express Mail. The specific marketing objective was to increase Express Mail service volume by +15% and revenues by +10% versus YAG results.
Brand: Express Mail
Client: U.S. Postal Service
Agency: Young & Rubicam New York
Light Assembly Tool
Chicago Pneumatic's Light Assembly Tool Advertising Program Successfully enhanced the company's entry into a new market segment. The program earned significant market awareness, as measured by independent readership studies indicating target market recall that exceeded ambitious program objectives and industry norms. The program also generated above average numbers of product inquiries- a secondary objective- leading to strong initial sales leads.
Brand: Light Assembly Tool
Client: Chicago Pneumatic Tool Company
Agency: Sarge Marcom, Inc.
Missouri's the Natural Choice
Missouri's Department of Economic Development campaign "Missouri's the Natural Choice" was designed to generate high quality inquirie3s from persons involved in site selection and/or expansion of manufacturing companies as well as increase awareness of the positive attributes of Missouri's business and industrial environment.
Brand: State of Missouri Department of Economic Development
Client: State of Missouri Department of Economic Development
Agency: Valentine-Radford, Inc.