This category is for marketing efforts from businesses targeting other businesses. Business-to-business efforts for any type of product or service, from any marketplace segment, are eligible to enter.
The goal of the DHL "Air Force" campaign is to overcome the dominating images of Federal Express and UPS, establishing DHL Worldwide Express as one of the three largest and most capable air express companies in the world.
Brand: DHL Worldwide Express
Client: DHL Worldwide Express
Agency: Ketchum Advertising