This category is for marketing efforts from businesses targeting other businesses. Business-to-business efforts for any type of product or service, from any marketplace segment, are eligible to enter.



IBM Cognitive Fashion Campaign

Brand: IBM
Client: IBM
Agency: Ogilvy & Mather Beijing
Language: Chinese

Sure Shorts

Brand: Razo
Client: Dr. Reddy's Laboratories Limited
Agency: Ogilvy & Mather Pvt. Ltd.
Language: English

A New Legacy Begins

This is not your father's Microsoft. That Microsoft didn't have to fight for market share because it invented the market. But within the Enterprise Cloud category, Microsoft had to earn its credibility against competitors who were born in the cloud. Microsoft's legacy was no longer an advantage. They had to build a new legacy and connect with modern CEOs building their own. So we cut through the category B.S with a docu-style campaign that drove a 13% uplift in leadership perception among Business Decision Makers.

Brand: Microsoft
Client: Microsoft
Agency: McCann New York
Language: English

2019_us_2019_e-3688-436_hero_1 Google Cloud Ask the Cloud
2019_us_2019_e-3987-200_hero_1 Napoleon Fireplaces Hot Spots
2019_us_2019_e-4108-451_hero_1 SAP The Best Run SAP

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