This category is about managing effective, engaged communities. Entrants will be brands that are creating content, experiences, and platforms that get their communities to grow, act or amplify messaging in a way that directly relates to the brand's goal.
YEAR AWARD CASE TITLE BRAND CLIENT AGENCY
2014 FINALIST Johnsonville Brattender Campaign Johnsonville Sausage Johnsonville Sausage Cramer-Krasselt See Details ►
2014 FINALIST Lay's Do Us A Flavor Lay's Frito Lay Energy BBDO See Details ►
2014 GOLD Generation Know U by Kotex Kimberly-Clark Ogilvy & Mather See Details ►
2014 SILVER The Walking Dead Chop Shop Hyundai Hyundai INNOCEAN USA See Details ►
2014 BRONZE Macy's Presents: "Yes, Virginia the Musical" Macy's Macy's JWT New York See Details ►