Effie Worldwide

Branded Utility

This category honors marketers who are creating a product in response to the marketing or business challenged faced that is NOT being sold in order to provide utility to consumers. 

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PROGRAM

YEAR

YEAR AWARD CASE TITLE BRAND CLIENT AGENCY
2018 FINALIST The Most Wonderful Ornament United States Postal Service United States Postal Service McCann New York See Details ►
2018 FINALIST Charmin Van-Go: The First-Ever On-Demand Mobile Bathroom Service Charmin Procter & Gamble Jack Morton Worldwide See Details ►
2018 BRONZE MyQuit Support Program Nicoderm CQ GSK Wunderman Health See Details ►
2017 FINALIST Advice Wipes Tommee Tippee Mayborn Group McCann New York See Details ►
2017 FINALIST Kid's First Phone Sprint Sprint DigitasLBi See Details ►
2017 FINALIST Irresistible Mail United States Postal Service United States Postal Service MRM // McCann See Details ►
2017 FINALIST A Whole New Way To Train Pull-Ups Kimberly-Clark Ogilvy & Mather Chicago See Details ►
2017 SILVER Care Counts Whirlpool Whirlpool DigitasLBi See Details ►
2017 BRONZE C-suite IBM IBM Ogilvy & Mather See Details ►
2017 BRONZE MMDA IsThereAProblem,Officer?.com MMDA Metro Manila Development Authority McCann Worldgroup Philippines See Details ►