Branded Utility

This category honors marketers who are creating a product in response to the marketing or business challenged faced that is NOT being sold in order to provide utility to consumers. 

FILTER BY:

PROGRAM

YEAR

YEAR AWARD CASE TITLE BRAND CLIENT AGENCY
2018 BRONZE
MyQuit Support Program
 Nicoderm CQ GSK Wunderman Health Video-player New-pdf-icon See Details ►
2018 FINALIST
Charmin Van-Go: The First-Ever On-Demand Mobile Bathroom Service
 Charmin Procter & Gamble Jack Morton Worldwide Video-player See Details ►
2018 FINALIST
The Most Wonderful Ornament
 United States Postal Service United States Postal Service McCann New York Video-player See Details ►
2017 SILVER
Care Counts
 Whirlpool Whirlpool DigitasLBi Video-player See Details ►
2017 BRONZE
MMDA IsThereAProblem,Officer?.com
 MMDA Metro Manila Development Authority McCann Worldgroup Philippines Video-player New-pdf-icon See Details ►
2017 BRONZE
C-suite
 IBM IBM Ogilvy & Mather Video-player See Details ►
2017 FINALIST
Advice Wipes
 Tommee Tippee Mayborn Group McCann New York Video-player New-pdf-icon See Details ►
2017 FINALIST
Kid's First Phone
 Sprint Sprint DigitasLBi Video-player New-pdf-icon See Details ►
2017 FINALIST
A Whole New Way To Train
 Pull-Ups Kimberly-Clark Ogilvy & Mather Chicago Video-player See Details ►
2017 FINALIST
Irresistible Mail
 United States Postal Service United States Postal Service MRM // McCann Video-player See Details ►