Branded Utility

This category honors marketers who are creating a product in response to the marketing or business challenged faced that is NOT being sold in order to provide utility to consumers. 

FILTER BY:

PROGRAM

YEAR

YEAR AWARD CASE TITLE BRAND CLIENT AGENCY
2019 SILVER
Liniya Zaboti (Care Line)
 POST Bank Pochta Bank PAO Instinct Video-player New-pdf-icon See Details ►
2019 SILVER
Tele2 Rain Wifi: "Charged with rain"
 Tele2 T2 Mobile LLC Geometry Global Video-player New-pdf-icon See Details ►
2019 SILVER
Sugar-Crisp Spout
 Sugar-Crisp Post Foods Canada Ogilvy & Mather Video-player See Details ►
2019 SILVER
Launch of online store perekrestok.ru
 Perekrestok Perekrestok Trading House JSC Instinct Video-player See Details ►
2019 FINALIST
The Paralympic Network
 Canadian Paralympic Committee Canadian Paralympic Committee BBDO Canada Video-player New-pdf-icon See Details ►
2019 FINALIST
Ask the Cloud
 Google Cloud Google Cloud MullenLowe U.S. Video-player New-pdf-icon See Details ►
2019 FINALIST
American Express Coachella 2018
 American Express American Express Momentum Worldwide Video-player New-pdf-icon See Details ►
2019 FINALIST
Pie In The Sky
 JetBlue JetBlue Airways MullenLowe U.S. Video-player See Details ►
2018 SILVER
Vending machines
 IKEA IKEA Instinct Video-player See Details ►
2018 BRONZE
MyQuit Support Program
 Nicoderm CQ GSK Wunderman Health Video-player New-pdf-icon See Details ►