Branded Utility

This category honors marketers who are creating a product in response to the marketing or business challenged faced that is NOT being sold in order to provide utility to consumers. 

FILTER BY:

PROGRAM

YEAR

YEAR AWARD CASE TITLE BRAND CLIENT AGENCY
2016 GOLD
IKEA. Instead of Cafe
IKEA IKEA Instinct Video-player See Details ►
2016 GOLD
Cigarettes Out. Health In.
CVS Health CVS Health BBDO New York Video-player See Details ►
2016 BRONZE
Mobile World Congress
IBM IBM Ogilvy & Mather Video-player New-pdf-icon See Details ►
2016 FINALIST
Biketender
St-Germain Bacardi North America Corporation POSSIBLE - SEATTLE Video-player New-pdf-icon See Details ►
2016 FINALIST
Mission: Know-How 2015
RAID SC Johnson Energy BBDO Video-player See Details ►
2016 FINALIST
Giving a little hope.ly this holiday season.
American Red Cross American Red Cross BBDO New York Video-player See Details ►
2015 FINALIST
RAID - Mission: Know-How
RAID SC Johnson Energy BBDO Video-player See Details ►
2015 FINALIST
The Equestria Girls Stomp
My Little Pony Equestria Girls Hasbro Grey New York Video-player See Details ►
2015 FINALIST
The Next Generation
Type Directors Club (TDC) Type Directors Club Collins Video-player See Details ►
2015 FINALIST
#IBMFoodTruck
IBM Watson IBM Ogilvy & Mather Video-player See Details ►