Effie Worldwide

Branded Utility

This category honors marketers who are creating a product in response to the marketing or business challenged faced that is NOT being sold in order to provide utility to consumers. 

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PROGRAM

YEAR

YEAR AWARD CASE TITLE BRAND CLIENT AGENCY
2016 BRONZE Mobile World Congress IBM IBM Ogilvy & Mather See Details ►
2015 FINALIST #IBMFoodTruck IBM Watson IBM Ogilvy & Mather See Details ►
2015 FINALIST The Next Generation Type Directors Club (TDC) Type Directors Club Collins See Details ►
2015 FINALIST The Equestria Girls Stomp My Little Pony Equestria Girls Hasbro Grey New York See Details ►
2015 FINALIST RAID - Mission: Know-How RAID SC Johnson Energy BBDO See Details ►
2014 FINALIST Pull-Ups Big Kid Academy & Pull-Ups* Big Kid App Pull-Ups Kimberly-Clark Organic, Inc. See Details ►
2014 FINALIST Driving Confidence from Online to On-the-Road Subaru of America Subaru of America Carmichael Lynch See Details ►
2014 FINALIST AllergyCast ZYRTEC McNeil Consumer Healthcare JWT New York See Details ►
2014 SILVER Budweiser Red Light: Goals Across Canada Budweiser Labatt Breweries of Canada Anomaly Toronto See Details ►
2014 BRONZE Reality Drop The Climate Reality Project The Climate Reality Project Arnold Worldwide See Details ►