Effie Worldwide

Branded Utility

This category honors marketers who are creating a product in response to the marketing or business challenged faced that is NOT being sold in order to provide utility to consumers. 

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PROGRAM

YEAR

YEAR AWARD CASE TITLE BRAND CLIENT AGENCY
2016 FINALIST Giving a little hope.ly this holiday season. American Red Cross American Red Cross BBDO New York See Details ►
2016 FINALIST Biketender St-Germain Bacardi North America Corporation POSSIBLE - SEATTLE See Details ►
2016 FINALIST Mission: Know-How 2015 RAID SC Johnson Energy BBDO See Details ►
2016 GOLD IKEA. Instead of Cafe IKEA IKEA Instinct See Details ►
2016 GOLD Cigarettes Out. Health In. CVS Health CVS Health BBDO New York See Details ►
2016 BRONZE Mobile World Congress IBM IBM Ogilvy & Mather See Details ►
2015 FINALIST The Next Generation Type Directors Club (TDC) Type Directors Club Collins See Details ►
2015 FINALIST #IBMFoodTruck IBM Watson IBM Ogilvy & Mather See Details ►
2015 FINALIST RAID - Mission: Know-How RAID SC Johnson Energy BBDO See Details ►
2015 FINALIST The Equestria Girls Stomp My Little Pony Equestria Girls Hasbro Grey New York See Details ►