Branded Utility

This category honors marketers who are creating a product in response to the marketing or business challenged faced that is NOT being sold in order to provide utility to consumers. 

FILTER BY:

PROGRAM

YEAR

YEAR AWARD CASE TITLE BRAND CLIENT AGENCY
2016 GOLD IKEA. Instead of Cafe IKEA IKEA Instinct Video-player See Details ►
2016 GOLD Cigarettes Out. Health In. CVS Health CVS Health BBDO New York Video-player See Details ►
2016 BRONZE Mobile World Congress IBM IBM Ogilvy & Mather Video-player New-pdf-icon See Details ►
2016 FINALIST Biketender St-Germain Bacardi North America Corporation POSSIBLE - SEATTLE Video-player New-pdf-icon See Details ►
2016 FINALIST Mission: Know-How 2015 RAID SC Johnson Energy BBDO Video-player See Details ►
2016 FINALIST Giving a little hope.ly this holiday season. American Red Cross American Red Cross BBDO New York Video-player See Details ►
2015 FINALIST RAID - Mission: Know-How RAID SC Johnson Energy BBDO Video-player See Details ►
2015 FINALIST The Equestria Girls Stomp My Little Pony Equestria Girls Hasbro Grey New York Video-player See Details ►
2015 FINALIST The Next Generation Type Directors Club (TDC) Type Directors Club Collins Video-player See Details ►
2015 FINALIST #IBMFoodTruck IBM Watson IBM Ogilvy & Mather Video-player See Details ►