This category will honor those efforts that successfully communicate to teens or young adults.
Cobalt Card Launch: You do You
In 2017, American Express Canada launched the Cobalt Card in order to win with millennials. The campaign was one of the most successful launches in Amex Canada's history achieving 84% more applicants in its first month vs Amex’s two largest card launches in the last 10 years, delivering higher card spend vs comparable Amex cards, and improving brand equity and acquisition amongst customers who were almost 10 years younger than Amex’s average cardmember. Key to our success, was positioning Cobalt as the card that lets you do you.
Brand: American Express
Client: American Express
Russian families rarely play Board games, because for most, it's still boring chess or dominoes. In this case, Hasbro should become an ambassador of the category and take responsibility for the development of Board games culture in Russia! We decided to do this based on a strong parental insight: One of the most emotional moments in every parent’s life is the first time they are defeated by their child, understanding how much their child has grown up. Thus, we will demonstrate our modern games, and also give families a strong reason to spend leisure time playing board games.
Brand: Hasbro Gaming
Agency: OMD Media Direction
Banco Popular Dominicano | Tarjeta Orbit
Tarjeta de crédito diseñada por y para jóvenes entre los 18 y 24 años de edad, que les permite construir su historial crediticio y al mismo tiempo disfrutar de un plan de beneficios exclusivo y personalizado.
Brand: Orbit Popular
Client: Banco Popular Dominicano
Agency: Liquid Digital Agency