Youth Marketing

This category will honor those efforts that successfully communicate to teens or young adults.



It's Me It's Not My Period

It's Me It's Not My Period In order to grow the U by Kotex business in a flat-lining, habit-driven category, we needed to change what is essentially a routine purchase by giving our target a compelling reason to actively choose U by Kotex. We launched It's Me It's Not My Period to challenge broad reaching and deeply embedded societal prejudices about menstruation.  Key to our success was shifting society's perspective of a woman's period from a source of embarrassment to a source of empowerment.

Brand: U by Kotex
Client: Kimberly-Clark
Agency: Ogilvy

Cross the Forbidden City to Meet You

Tencent Next Idea is a youth innovation talent program initiated by Tencent that focuses on the arts and technology. In order to stimulate youth creativity, Tencent Next Idea cooperated with the Palace Museum in 2016 and created the “Come through the Forbidden City” campaign, showing the charm of traditional culture and modern technology across the border.

Brand: Tencent
Client: Tencent
Agency: Tencent

Friso 3 Character Classic of Love Campaign

Brand: Friso
Client: FrieslandCampina
Agency: mcgarrybowen Shanghai

2018_na_2018_e-2880-562_hero_1 IBM Watson Tops the Charts
2017_ap_2017_ss-ym009_hero_1 Coca-Cola Coke Summer Campaign
2017_kr_2017_07_hero_1 Hyundai Brilliant Kids Motorshow

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