Youth Marketing

This category will honor those efforts that successfully communicate to teens or young adults.

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Video

It's Me It's Not My Period

It's Me It's Not My Period In order to grow the U by Kotex business in a flat-lining, habit-driven category, we needed to change what is essentially a routine purchase by giving our target a compelling reason to actively choose U by Kotex. We launched It's Me It's Not My Period to challenge broad reaching and deeply embedded societal prejudices about menstruation.  Key to our success was shifting society's perspective of a woman's period from a source of embarrassment to a source of empowerment.

  • Brand: U by Kotex
  • Client: Kimberly-Clark
  • Agency: Ogilvy
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Video

Cross the Forbidden City to Meet You

  • Brand: Tencent
  • Client: Tencent
  • Agency: Tencent
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Video

Viral video #EverybodyDanceWithEyebrow

  • Brand: Maybelline
  • Client: L’Oreal
  • Agency: McCann Moscow
2018_na_2018_e-2880-562_hero_1 IBM Watson Tops the Charts
2017_mn_2017_182_hero_1 Communications and Information Technology Commission (CITC) Safe Internet
2017_ua_2017_10_hero_1 ТМ «AGUSHA» Agusha_AguMoms check
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